HTC to Launch Limited Number of Smartphones in 2018: Report

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By Ankit Chawla | Updated: 27 December 2017 18:48 IST
Highlights
  • HTC has struggled to make a comeback in the smartphone market
  • The HTC U12 might also be launched sometime in 2018
  • HTC has posted a loss for all three quarters of 2017

HTC has been going through a rough patch for the past few years, thanks to slumping smartphone sales. According to a report, HTC is now expected to limit its frequency of smartphone releases for 2018. Additionally, the Taiwanese manufacturer is reportedly also planning to release a cheaper, mid-range version of the HTC U11+ in January 2018.

A report by Digitimes claims that HTC is planning to focus its R&D and marketing efforts on launching just a limited number of smartphones in 2018. This decision has been taken in the light of HTC's struggle to make a comeback into the smartphone market, according to Digitimes' source.

According to the report, HTC will also announce the HTC U12 flagship smartphone in 2018. This smartphone is rumoured to sport a 4K display, and be powered by the Qualcomm Snapdragon 845 chipset. The HTC U12 might also feature a dual rear camera setup. The report states that HTC posted losses of TWD 7.102 billion (roughly Rs. 1,520 crores) for first three quarters of this year.

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Google recently bought out part of HTC's smartphone operations in September to align its efforts on the Pixel smartphone series. A sum of $1.1 billion (roughly Rs. 7.05 crores) was paid by Google for the deal.

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The HTC U11 Life started receiving the Android 8.0 Oreo software update earlier this month. Available as an OTA update, Android Oreo brings core features like Notification Dots, Auto-fill, Smart text selection, Picture-in-Picture (PIP) mode, and faster boot times to the smartphone.

Additionally, HTC also launched its HTC U11 Life and U11+ smartphones last month. Both the smartphones now run a stock version of Android 8.0 Oreo.

 

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Further reading: HTC, HTC U12, Mobiles, Android, Google
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