Huawei Renames Its P Series to Pura; Huawei Pura 70 Officially Teased

Huawei Pura 70 is the first device to launch under the Pura series.

Huawei Renames Its P Series to Pura; Huawei Pura 70 Officially Teased

Photo Credit: Huawei

Huawei Pura 70 lineup could include multiple models

  • Huawei announced this branding change through its official Weibo account
  • The series could include four phones
  • Huawei's Ascend P1 debuted in 2012

Huawei has announced a new flagship smartphone series — Huawei Pura — replacing its iconic P series on Monday (April 15). The Chinese smartphone brand has shared a teaser on Weibo to confirm the arrival of the Huawei Pura 70 as the first phone in the new lineup. Like previous P series flagships, the new Pura family is expected to include multiple models. The Huawei P series smartphone was first introduced back in 2012. Last year's Huawei P60, Huawei P60 Pro and Huawei P60 Art are the final entrants in the P series lineup.

Huawei CEO Richard Yu on Weibo announced that the Huawei P series will be "upgraded" to "Pura" starting with Pura 70. The company has also teased the launch of the Huawei Pura 70 through a video confirming that it will come with new design and imaging capabilities. The teaser showcases a rectangular play button-like camera island for the upcoming lineup. It highlights passion, purity, style, creativity, and classic as pillars for the new series.

The Huawei Pura 70 lineup could include the Huawei Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra. However, there is no word on the official release date of the Pura lineup.

Huawei's Ascend P1 debuted in 2012 as the first smartphone model in the P series. Last year's Huawei P60 series comprising vanilla Huawei P60, Huawei P60 Pro and Huawei P60 Art was the last entrant in the P generation.

All three Huawei P60 series phones sport 6.7-inch LTPO OLED displays with up to 120Hz refresh rate and are powered by Snapdragon 8+ Gen 1 SoCs. The Huawei P60 series has triple camera units at the rear and has 13-megapixel selfie shooters. They offer a new two-way satellite messaging feature that allows users to send and receive messages using direct satellite networks. The Huawei P60 and Huawei P60 Pro are backed by 4,815mAh batteries. Huawei P60 Art has a slightly larger 5,100mAh battery.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Nithya P Nair
Nithya P Nair is a journalist with more than five years of experience in digital journalism. She specialises in business and technology beats. A foodie at heart, Nithya loves exploring new places (read cuisines) and sneaking in Malayalam movie dialogues to spice up conversations. More
Apple Loses Top Phonemaker Spot to Samsung as iPhone Shipments Drop, IDC Says
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »