Notably, the latest Micromax Canvas Beat smartphone will be exclusively retailed by Aircel in the country and is being touted as a music smartphone. The handset comes preloaded with a music-dedicated Aircel Music app and comes with 1,000 free songs.
Aircel has also announced a few calling and data benefits for Canvas Beat customers, which include full talk time of Rs. 118 (on a recharge of Rs. 118); all local and STD calling at 1 paisa/second for the first 6 months; 1GB of free data (depending on the location - 2G/3G) per month for 6 months, and other ISD calling benefits.
It's worth noting that the Micromax Canvas Beat was launched alongside the Canvas Social in Russia, when the company announced operations in that country in January.
Recently, the Canvas Beat went on sale in India at Rs. 9,499 via an e-commerce website.
The Canvas Beat (A114R) runs Android 4.2 Jelly Bean and is a dual-SIM phablet (GSM+GSM). It features a 5-inch qHD (540x960 pixels) IPS display, and is powered by a 1.2GHz quad-core Broadcom BCM23550 processor along with 1GB of RAM.
The Micromax Canvas Beat sports an 8-megapixel autofocus rear camera accompanied by LED flash, and also includes a 2-megapixel front-facing camera. The smartphone comes with 4GB of inbuilt storage, with expandable storage supported via microSD card (up to 32GB). It also packs a 1900mAh battery, which is rated to deliver up to 5 hours of talk time and 150 hours of standby time.
Commenting on the launch of the Canvas Beat smartphone, Aircel's Chief Marketing Officer, Anupam Vasudev, said, "We are delighted to launch Canvas Beat, industry's first 3G music smartphone which is packaged with right content developed especially for music lovers and will offer unified music experience to them."
Earlier this week, Micromaxlaunched a new budget Android 4.4 KitKat-based Canvas smartphone, the Canvas Fire (A104), at Rs. 6,999.
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