Orders are piling up fast and exceeding the expectations of the company for its Model 3 - which will have a base price of $35,000 (roughly Rs. 23 lakhs) - even though it won't be available until late next year.
Amid reports of queues to snap up the vehicle, Musk tweeted: "276k Model 3 orders by end of Sat."
And in a subsequent tweet added: "A Model 3 order gives you priority in your geography, so, even tho total count is high, ordering early will make a big difference locally."
With the Model 3, a compact sedan unveiled Thursday, Tesla aims to show it can appeal to the general public and produce cars en masse.
(Also see: Tesla Model 3 Is Headed to India)
The base price is half that of Tesla's luxury Model S and the Model X, which start at $70,000 (roughly Rs. 46 lakhs).
Musk said Thursday that orders had passed 115,000 worldwide and hinting that demand was outstripping expectation later tweeted: "Definitely going to need to rethink production planning..."
Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.