Facebook's Working on a Dislike Button, but It May Not Be What You Expect

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By Brian Fung, The Washington Post | Updated: 17 September 2015 17:34 IST
After years of requests from its users, Facebook has confirmed it's working on a "dislike" button.

"People have asked about the dislike button for many years. Today is a special day, because today is the day I can say we're working on it and shipping it," Facebook chief executive Mark Zuckerberg said during a live Q&A session Tuesday.

You've long been able to "like" something on Facebook with the click of a button. But for some content, that doesn't work so well, Zuckerberg acknowledged.

"Not every moment is a good moment," he said. "If you share something that's sad, like a refugee crisis that touches you or a family member passes away it may not be comfortable to like that post."

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The answer to that problem might casually be referred to as a dislike button. But Zuckerberg wanted to avoid creating a system of reddit-style up and down votes.

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And with good reason: Unlike reddit, Facebook's feed is the product of a sophisticated algorithm, which means it would need to be taught how to handle the new button. Would a torrent of dislikes serve to bury a post in your newsfeed? Or elevate it?

Facebook's answer seems to be "neither." What the service appears to prefer is something that allows you to express "empathy" with "more options."

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This isn't the first time Zuckerberg has considered the idea. In December, he revealed that he had been weighing how to implement a dislike button that would be a "force for good."

This may mean a range of possible responses that offer alternatives to the like option without being its direct opposite.

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© 2015 The Washington Post


 

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