Google acquires social ad start-up Wildfire

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By Reuters | Updated: 1 August 2012 11:06 IST
Google Inc said on Tuesday it acquired marketing start-up Wildfire to help the world's largest Internet search company expand further into social media.

Wildfire provides software that links to Facebook Inc , Twitter, LinkedIn Corp and other social networks, allowing customers to manage their online brand and presence. Clients include Sony Corp and Amazon.com Inc .

Google and Wildfire did not disclose a purchase price. All Things D reported that Google paid about $250 million for the business.

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Copyright Thomson Reuters 2012

 
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