Twitter Says Fixed Bug That Enabled Advertisers to Target Users With Racist Terms

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By Indo-Asian News Service | Updated: 18 September 2017 10:40 IST
Highlights
  • Twitter has fixed the bug targetting advertisers seeking racist people
  • Twitter ads returned 26.3 million users responding to racial epithets
  • Facebook & Google have also made efforts to stop this practice

Twitter has fixed a "bug" on its platform that allowed advertisers to target "Jew haters" and others with racial epithets and terms like "Nazi", the microblogging site announced.

According to a report by The Daily Beast on Friday, Twitter ads returned 26.3 million users who may respond to the term "wetback", 18.6 million to "Nazi" and 14.5 million to "n***er".

"We determined these few campaigns were able to go through because of a bug that we have now fixed," recode.net quoted a Twitter spokesperson as saying.

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"Twitter prohibits and prevents ad campaigns involving offensive or inappropriate content, and we will continue to strongly enforce our policies."

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Earlier this week, Facebook faced criticism after reports emerged that the social networking giant allowed advertisers to target users based on categories like "Ku-Klux-Klan" and "Jew hater".

Google was also found to allow advertisers to specifically target ads to people typing racist and bigoted terms into its search bar.

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While both implemented changes to its targeting platform, the incident has spurred fresh debate as to whether these giant internet companies should add more pro-active human oversight to their algorithms, especially to filter inappropriate and hateful speech.

 

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