Elon Musk Says Twitter Basic Blue to Cut Ads by Half, Platform to Remove 'Legacy' Verified Check Marks Soon

Elon Musk said the way in which "legacy" verified check marks were given out was "corrupt and nonsensical".

Elon Musk Says Twitter Basic Blue to Cut Ads by Half, Platform to Remove 'Legacy' Verified Check Marks Soon

Photo Credit: Reuters

Elon Musk previously stated "legacy" verified accounts would eventually lose their badges

Highlights
  • Twitter Blue was relanched the Elon Musk on Monday
  • The service plans to launch a more expensive subscription next year
  • Twitter now displays verified badges in three colours on the platform
Advertisement

Twitter owner Elon Musk tweeted on Monday that Twitter's basic blue tick will have half the number of advertisements and the social media platform will offer a higher tier with no advertisements by next year. Musk also confirmed in a response to a Twitter user that the microblogging platform would eventually remove blue check marks from "legacy accounts" which were verified for notability in a variety of fields.

Musk did not elaborate further on the details. The company re-enabled the Twitter Blue sign on Monday, after announcing last week that accounts for individuals will get a blue check, while gold and grey check marks will denote business and government accounts.

The monthly subscription price will be $8 (roughly Rs 660) on the web and $11 (roughly Rs 900) on Apple devices, respectively.

Twitter earns nearly 90 percent of its revenue from selling digital ads and Musk recently attributed a "massive drop in revenue" to civil rights organizations that have pressured brands to pause their Twitter ads.

Musk also responded to a user stating that legacy verified accounts would lose their check marks in the coming months. "The way in which they were given out was corrupt and nonsensical," he said.

The company had initially launched Twitter Blue early in November before pausing it as fake accounts mushroomed. It was then scheduled to launch again on November 29 but was pushed back.

Elon Musk, who took Twitter private for $44 billion in November had in a series of tweets last month listed various grievances with Apple, including the 30 percent fee the iPhone maker charges software developers for in-app purchases.

The commission could weigh on Musk's attempts to boost subscription revenue at Twitter, in part to make up for the exodus of advertisers over content moderation concerns.

The fee has drawn criticism and lawsuits from companies such as Epic Games, the maker of Fortnite, while attracting the scrutiny of regulators globally.

© Thomson Reuters 2022


What are the best smartphones you can buy in India in 2022? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For details of the latest launches and news from Samsung, Xiaomi, Realme, OnePlus, Oppo and other companies at the Mobile World Congress in Barcelona, visit our MWC 2024 hub.

Further reading: Twitter, Twitter Blue, Elon Musk
Mission Majnu Release Date: Sidharth Malhotra-Led Historical Spy-Thriller Is Out January 20 on Netflix
31st Taiwan Excellence Awards: Honouring Taiwan's Innovation in Tech
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »