Twitter Monthly Active Users Drop to 321 Million, Video Ad Sales Surge

Advertisement
By Reuters | Updated: 7 February 2019 18:27 IST

Twitter reported a better-than-expected 24 percent increase in fourth-quarter revenue on Thursday, helped by growth in its video advertising business.

The social media company posted a decline in monthly active users, due in part to its campaign of deleting millions of abusive accounts after facing criticism it was being used as a platform for political influence operations and hate speech.

Advertisement

Overall revenue rose to $909 million (roughly Rs. 6,500 crores) in the quarter, beating Wall Street's average estimate of $868.2 million (roughly Rs. 6,200 crores).

Total advertising revenue rose 23 percent to $791 million (roughly Rs. 5,500 crores). More than half that revenue came from video ads placed by corporate clients.

Revenue from data licensing and other non-advertising businesses rose 35 percent from a year earlier to $117 million.

Twitter reported quarterly profit, excluding some items, of 31 cents per share. Analysts had expected 25 cents, on average, according to IBES data from Refinitiv.

Advertisement

The number of average daily active users exposed to Twitter ads, a new figure disclosed by the company, rose to 126 million in the fourth quarter from 115 million a year ago and 124 million in the previous quarter.

Monthly active users totaled 321 million. That was in line with analysts' forecasts, but down from 330 million a year earlier and 326 million in the third quarter. Twitter said that after the current quarter it would stop disclosing monthly active users, a statistic that has become standard among internet companies over the last decade.

Advertisement

For the current quarter, Twitter said it expected total revenue to be between $715 million and $775 million. Analysts are expecting about $765 million, on average.

Twitter said it expects operating expenses to rise about 20 percent year-on-year in 2019 due to efforts to improve its service, above analysts' average estimate of 12 percent.

Advertisement

It expects capital expenditures to be between $550 million and $600 million, well above analysts' average estimate of $415 million for 2019.

© Thomson Reuters 2019

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Twitter
Advertisement

Related Stories

Popular Mobile Brands
  1. Amazon Great Indian Festival 2026: Best Deals on LG Products
  2. Amazon Great Indian Festival 2026: Best Deals on Samsung Products
  3. Nothing May Take on Ray-Ban Meta With Two Smart Glasses Models
  1. Nothing Said to Be Developing Smart Glasses With ChatGPT Integration, Audio Support and Photochromic Lenses
  2. Amazon Great Indian Festival 2026: Best Deals on Samsung Smartphones, Tablets, Smart TVs, More
  3. Amazon Great Indian Festival 2026: Best Deals on LG Products Like Washing Machines, Smart TVs and More
  4. OnePlus Ace 7 Leaked Schematics Show Dual-Airflow Cooling Architecture; Launch Timeline Tipped
  5. Rockstar Explains Why It Took Over 8 Years to Make GTA 6, Says It Will Make Its Next Game Faster
  6. Facebook Introduces Your Algorithm Feature to Let Users Customise Feed and Reels
  7. Solana’s Alpenglow Upgrade Set for October 21 With 150-Millisecond Finality Target
  8. Haier In-Vista Five-Door Refrigerator and M3 Series Washing Machine Launched in India: Price, Features
  9. Oppo Pad Mini Matte Display Edition, Enco X4 India Launch Date Announced
  10. Samsung Galaxy S27 Ultra to Launch Next Year With an Improved Privacy Display, Higher Price Tag, Tipster Claims
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.