Twitter Monthly Active Users Drop to 321 Million, Video Ad Sales Surge

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By Reuters | Updated: 7 February 2019 18:27 IST

Twitter reported a better-than-expected 24 percent increase in fourth-quarter revenue on Thursday, helped by growth in its video advertising business.

The social media company posted a decline in monthly active users, due in part to its campaign of deleting millions of abusive accounts after facing criticism it was being used as a platform for political influence operations and hate speech.

Overall revenue rose to $909 million (roughly Rs. 6,500 crores) in the quarter, beating Wall Street's average estimate of $868.2 million (roughly Rs. 6,200 crores).

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Total advertising revenue rose 23 percent to $791 million (roughly Rs. 5,500 crores). More than half that revenue came from video ads placed by corporate clients.

Revenue from data licensing and other non-advertising businesses rose 35 percent from a year earlier to $117 million.

Twitter reported quarterly profit, excluding some items, of 31 cents per share. Analysts had expected 25 cents, on average, according to IBES data from Refinitiv.

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The number of average daily active users exposed to Twitter ads, a new figure disclosed by the company, rose to 126 million in the fourth quarter from 115 million a year ago and 124 million in the previous quarter.

Monthly active users totaled 321 million. That was in line with analysts' forecasts, but down from 330 million a year earlier and 326 million in the third quarter. Twitter said that after the current quarter it would stop disclosing monthly active users, a statistic that has become standard among internet companies over the last decade.

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For the current quarter, Twitter said it expected total revenue to be between $715 million and $775 million. Analysts are expecting about $765 million, on average.

Twitter said it expects operating expenses to rise about 20 percent year-on-year in 2019 due to efforts to improve its service, above analysts' average estimate of 12 percent.

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It expects capital expenditures to be between $550 million and $600 million, well above analysts' average estimate of $415 million for 2019.

© Thomson Reuters 2019

 

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