Tech-savvy Indians cry out for Apple's attention

Advertisement
By Agence France-Presse | Updated: 11 June 2012 15:41 IST
Highlights
  • Namrata, a Delhi University student, turned an iPad tablet computer around in her hands at an electronics store in the city. It is Apple's latest must-have item -- yet it is already out of date.
Namrata, a Delhi University student, turned an iPad tablet computer around in her hands at an electronics store in the city. It is Apple's latest must-have item -- yet it is already out of date.

"No, I'll wait for the iPad 2," she said, putting it back on the shelf, aware that the improved version has already gone on sale in the United States. "Perhaps my aunt in Australia will be able to send me one soon," she said.

India looks like a massive emerging market for Apple's iPads, iPods and iPhones, with an increasingly wealthy, young population hungry for information, entertainment and the latest craze in consumer culture.

But the original iPad finally arrived in India a full nine months after it was available in the United States -- and the iPad 2 has no scheduled release date in the country of 1.18 billion people.

The iPad 2 hit the shops in the US on March 11 having been unveiled by Apple chief executive Steve Jobs, and it will be released in dozens of other countries -- including Britain and Australia -- on March 25.

Popular tech blogger Soumyadip Choudhury targeted Jobs, accusing him of using India as a dumping ground for out-of-date Apple technology.

"Is India, for Apple, only a market where you can hold your clearance sale, just before you are ready with the product's next generation?" he wrote on his blog, addressing Jobs directly.

"You officially began selling your blockbuster tablet device (the original iPad) in India exactly 30 days before announcing the new one (iPad 2)," Choudhury said.
The iPad 2 is selling in the United States at about the same prices as the iPad 1, ranging from $499.

"You have not only miffed Indian consumers with your delayed-till-it-is-obsolete releases but also with your unreasonable pricing," Choudhury wrote.

The iPad 2 is thinner, lighter and faster -- but, with no release scheduled in India, the country's vast ranks of Apple fans have been left to buy the old model, priced between about $540 and $920, or else import the new one.

"This surely has inhibited non-Apple consumers from buying Apple products," online technology magazine Pluggd.in founder Ashish Sinha told AFP.

"There is a huge demand for Apple products in India -- especially the information technology sector, which is high on consuming gadgets."

An Apple spokesman who asked not to be named said that the company did not disclose sales figures for India or discuss future release dates for products. He also declined to comment on criticism of Apple's strategy in India.

Blogger Archana Shukla said that Apple was reluctant to "reach out to local customers" in India.

"The silence is intriguing, especially at a time when most top-league multinationals are ramping up their operations and going all out to woo Indian consumers," she said.

The US-based information technology research firm Gartner suggests that Apple has been making a judgement call, balancing the unpredictability of the present Indian market and its future potential.

"Apple always targets the niche market and never focuses on the mass market," Gartner's principal research analyst Vishal Tripathi told AFP.

"It seems Apple is not getting the right signal from the market or is strategically missing the growth opportunities India offers," the analyst from the Connecticut-based firm said.

"Apple knows that hardcore Apple lovers will get the devices from abroad but what they are missing out on is new potential buyers."

Other companies are hoping to take advantage of Apple's apparent reluctance, with Samsung's Galaxy Tab and Motorola's Xoom, both priced around $650, vying to grab India's tablet computer market.

"It is a nascent market but we see the tablet segment growing to one million this year as there are some exciting clients here," Samsung spokeswoman Ruchika Batra told AFP.

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apple, iPad, iPads, iPhones, iPods, tablet computer
Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy A27 Reportedly Bags US FCC Certification, May Launch Soon
  2. Motorola Edge 2026 With 6.3-Inch Display Goes Official
  3. Lumio Launches 55-Inch Variants of Vision 9 (2026), Vision 7 (2026) in India
  4. Realme P4R 5G India Launch Date, Design and Key Specifications Revealed
  5. Anthropic Brings Its Cybersecurity AI Model Claude Mythos to India
  6.  Xiaomi 18, 18 Pro and 18 Pro Max Specifications Leaked Ahead of Debut
  7. Vivo X500 Pro Max Display and Battery Details Revealed in New Leak
  1. UK's FCA Warns Premier League Clubs Over Unauthorised Crypto Sponsor Risks
  2. Vivo X500 Pro Max Display and Battery Details Surface Online in Early Leak; Largest Model Said to Feature 6.85-Inch Screen
  3. Google Introduces Fake Call Detection for Android Phones to Curb Call Spoofing Attacks
  4. Google Rolls Out Gemini Thinking Levels Across Platforms With 'Extended' Thinking Mode for All Users
  5. Samsung Galaxy A27 Reportedly Bags US FCC Certification Ahead of Anticipated Launch
  6. NYDFS, European Banking Authority Join Forces to Oversee, Monitor Stablecoin Activities
  7. Meta Reportedly Testing ‘Series’ Feature to Organise Instagram, Facebook Reels Into Episodic Collections
  8. Xiaomi 18 Tipped to Sport 6.4-Inch Display; Pro Models Said to Feature Dual 200-Megapixel Rear Cameras
  9. Realme P4R 5G India Launch Date Revealed Along With Design and Key Specifications
  10. Marvel's Wolverine Gets Visceral Gameplay Trailer at State of Play, Pre-Orders Now Live
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.