US consumers rushing into tablets: Survey

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By Press Trust of India | Updated: 1 November 2012 11:24 IST
Some 31 percent of US consumers have purchased tablet computers, and most of the others want one, a survey has shown.

The Consumer Electronics Association said in a quarterly outlook report, yesterday that tablet ownership among Americans who use the Internet more than doubled from a year ago, when the percentage owning tablets was 14 percent.

The survey found around two-thirds of online consumers expect to purchase a tablet sometime in the future, with 45 percent planning to purchase one within the next two years.

A separate survey this year by the association found tablets are the most wanted gift on adults' overall holiday wish lists.

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"The tablet market continues to see incredible growth and is showing no signs of slowing down," said Kevin Tillmann, senior research analyst with CEA.

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"We expect tablets to play a big role in the upcoming holiday shopping season; not only in sales but also in complementary purchases such as accessories and gift cards."

Watching movies remains the most popular use of a tablet, followed by messaging, listening to music and social networking, the association said.

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Another report predicted global sales of tablet computers are expected to surge to 126.6 million in 2012.

The survey by IHS iSuppli predicted a robust 56 percent annual increase in shipments for the tablet market in 2012, from 82.1 million units in 2011.

 

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