Airtel's New Rs. 49 Pack Offers 1GB Data With 1-Day Validity, Competes With Jio's Rs. 52 Pack

Airtel has unveiled a new affordable data pack for its prepaid users. The data pack, priced at Rs. 49, offers 1GB of 3G/ 4G data with the validity of 1 day. Airtel has two other data plans with the same 1GB limit, with one priced at Rs. 146 with a validity of 7 days while the other is priced at Rs. 98 with a validity of 28 days.

To avail the Rs. 49 plan, Airtel prepaid users will need to open the My Airtel app and click on 'View Best Offers' to reveal the new pack under the Data section. Do note that the app currently shows another pack priced at Rs. 51 that also offers 1GB 3G/ 4G data with a 1-day validity. Alternatively, you can also avail 2GB of 3G/ 4G data for Rs. 99 - this pack has a validity of 5 days.

The new Airtel Rs. 49 data pack is currently only available for select mobile numbers and select circles in India. This plan is of particular interest as it becomes only one of the few plans, in the market, to offer 1GB of data under the Rs. 50 price barrier. Reliance Jio currently offers 1.05GB of data in the Rs. 52 plan, albeit with free voice calls, free messages, and a validity of 7 days.

The price war has been raging in the Indian telecom scene ever since Jio launched its flagship plans last year. Airtel recently updated its Rs. 349 plan with 2GB data per day and its Rs. 549 plan with 3GB data per day.

Airtel, in yet another push to maximise its 4G presence in India, launched 4G services in 130 towns and cities of the Ladakh region. The company claimed to be the first operator to provide high-speed data services in the area.