Vu Launches 50-Inch and 55-Inch 4K UHD TVs, Starting Rs. 89,900

Vu Televisions, a California-based company, has launched its Vu 50K310 and Vu 55XT780 LED TVs with 4K UHD (3840x2160 pixel) resolution exclusively via Snapdeal, an e-commerce website.

Notably, the Vu 50K310 (Seen Above) and the Vu 55XT780 (Seen Below) models feature 50-inch and 55-inch screen sizes, respectively. The Vu 50K310 is priced at Rs. 89,900, while the 55-inch Vu 55XT780 version comes with a price tag of Rs. 1,19,000. The firm claims that both the TVs are "nearly half the price of similar products from the competition."

The company says the Vu 4K Ultra HD TVs feature quad-core graphics engine that can 'upscale' media content streamed via set-top boxes, and also make it appear sharper. Besides the inclusion of a Dolby Digital audio system, the Vu TVs include HDMI ports, USB ports, one video output, audio output, and headphone out. Wi-Fi and Ethernet connectivity are also available in the television sets.

Some of the other features included in Vu 50K310 and Vu 55XT780 televisions are 2D to 3D Conversion; 120Hz Panel; Auto Backlight Adjust; Edge-lit LED Backlight, and Digital Noise Reduction.

While the 50-inch Vu 50K310 measures 1125X656.5X56.3mm and weighs 18kgs, the 55-inch Vu 55XT780 measures 1235x717x59mm and weighs 24.6kgs without stand.

"The Television is treated as a family member in India, and excellent picture quality and service enhance this experience. Our TVs are the only A+ grade panels in India, which is the top 15 percent of all the world's television production. With our Ultra HD Range, we make large size TVs even more advanced and yet affordable," stated Devita Saraf, CEO and Design Head, Vu Televisions.

Earlier this month, Sony also announced the launch of 6 new Bravia 4K televisions in 3 new series in India. While 4 are already available in the country, ranging in price from Rs. 1,74,900 to Rs. 7,04,900, 2 others will be released in India by the end of September.