Google-Fitbit Deal Could Harm Competition: Australian Regulator

The Australian Competition and Consumer Commission (ACCC) is the first regulator to voice concerns about the Google-Fitbit deal.

Google-Fitbit Deal Could Harm Competition: Australian Regulator

Google announced the $2.1 billion deal with Fitbit in November last year

  • Google is acquiring Fitbit for $2.1 billion
  • Google wants the deal to compete with Apple and Samsung
  • The Australian commission is the first regulator to voice concerns

Australia's antitrust regulator warned Google's planned $2.1 billion (roughly Rs. 15,989 crores) acquisition of fitness tracker maker Fitbit may give it too much of people's data, potentially hurting competition in health and online advertising markets.

The Australian Competition and Consumer Commission (ACCC) is the first regulator to voice concerns about the deal in a preliminary decision on Thursday. The Alphabet-owned tech giant is already at loggerheads with the Australian government over planned new rules about how Internet companies use personal information.

"Buying Fitbit will allow Google to build an even more comprehensive set of user data, further cementing its position and raising barriers to entry to potential rivals," ACCC Chairman Rod Sims said on Thursday. "User data available to Google has made it so valuable to advertisers that it faces only limited competition."

The ACCC, which does not generally have the power to block a deal outside Australia, will announce its final decision on August 13. In previous takeovers, it has ordered certain conditions such as asset sales.

Google wants the deal, announced in November, to help it compete with Apple and Samsung in the market for fitness trackers and smart watches.

But consumer groups have raised privacy concerns. The US Justice Department is evaluating the deal, while the European Commission is due to give a ruling in July.

Following an ACCC report last year, the Australian government is working on new rules to force large Internet companies to disclose their data usage, and pay for the local media content. Google and Facebook oppose most of the proposed changes.

Google said it had promised not to use Fitbit data for advertisements, and to give users choice and control over their data.

"We will be transparent about the data we collect and why - and we do not sell personal information to anyone," Google said in an email.

Fitbit was not immediately available for comment.

© Thomson Reuters 2020

Is Mi Notebook 14 series the best affordable laptop range for India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download the episode, or just hit the play button below.


For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Google, Fitbit
19-Year-Old Indian Student Wins Apple Award for Creating a COVID-19 Social Distancing Playground
PUBG Mobile Chinese Version Gets Erangel 2.0 Map With New Features: Report
Share on Facebook Tweet Snapchat Share Reddit Comment google-newsGoogle News


Follow Us


© Copyright Red Pixels Ventures Limited 2023. All rights reserved.