Directed by Jonathan Glazer, the campaign film will premiere in mid-November.
Photo Credit: Gentle Monster
Actor Joaquin Phoenix stars in Gentle Monster's latest campaign film
Gentle Monster has shared a teaser for its upcoming Intelligent Eyewear, giving a first look at the smart glasses ahead of their December launch. The clip shows the frames and hints at a translation feature, while setting up a campaign film due later this month. The collection is being developed with Samsung and Google and is expected to run on Android XR, with Gemini integration. Pre-orders are expected to open on November 12 through its official website for US buyers.
The teaser stars actor Joaquin Phoenix, known for Joker and Napoleon, and comes from The Zone of Interest director Jonathan Glazer. It follows a salesman who checks into a hotel and finds himself in a series of increasingly bizarre situations. At one point, Phoenix taps his glasses and asks them to translate. Gentle Monster describes the film as a journey between reality and dreams. The full campaign film will premiere in mid-November.
Gentle Monster will open a preview of the smart glasses in New York City from November 13 to 23. Visitors can try the eyewear ahead of its December launch. The company has not announced a price yet or said when customers outside the US can expect to buy them.
Samsung and Google are working with Gentle Monster and Warby Parker to bring Android XR to regular eyewear. Gemini will power the AI features, which are expected to include live translation, navigation and the ability to ask questions about things users see through the glasses' camera. Gentle Monster has not said which of these features will make it to its collection.
Warby Parker is also getting ready to launch its own smart glasses. A recent report claimed that the company will start taking pre-orders on November 12 and begin shipping the glasses in mid-December. It plans to sell them through 65 stores at first, before adding another 295 locations the following week. Warby Parker is also expected to reveal its frame options, colours and prices when pre-orders open.
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