Apple Adjusts App Store Pricing for Apps, In-App Purchases in Several Countries

Apple had in December introduced App Store tools to allow developers in different countries to manage currency exchanges and local taxes.

Advertisement
Written by Anees Hussain, Edited by Manas Mitul | Updated: 30 January 2023 16:03 IST
Highlights
  • Apple deals with 44 currencies across 175 iOS storefronts
  • Changes will be reflective from February 10, 2023
  • Apple had previously announced 700 new price points for its App Store

Exhibit B of the Paid Applications Agreement will reflect the tax based changes in commission calculation

Photo Credit: Apple

Apple has announced that it is making changes to prices for apps listed on the App Store and to in-app purchases. The Cupertino, California-based tech giant that deals with 44 currencies across 175 iOS app storefronts, has made adjustments to pricing in order to correct for fluctuating foreign exchange rates and tax policy changes in certain countries where the company operates in.

According to a blog post by Apple, on February 13, 2023, prices of apps and in-app purchases on the App Store, apart from auto-renewable subscriptions, will be increased in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom. The iPhone maker will also decrease prices in Uzbekistan in order to reflect on the decrease in value-added tax rates in the country from 15 percent to 12 percent.

Advertisement

In Ireland, Apple's App Store pricing and in-app purchases for electronic newspapers and periodicals will reflect a reduction in value-added tax rates from 9 percent to 0 percent. A similar tax rate reduction is seen in Luxembourg, from 17 percent to 16 percent, which will be reflected in Apple's latest pricing in the country, the company confirmed.

Meanwhile, the increase of goods and services tax in Singapore from 7 percent to 9 percent has resulted in an increase in pricing on the App Store in the country. In Zimbabwe, too, users will see an increase in pricing with the value-added tax increasing from 14.5 percent to 15 percent.

Advertisement

By the end of January, proceeds will be increased for local developers selling in Cambodia, Kyrgyzstan, Indonesia, Singapore, South Korea, Tajikistan, Thailand, and Uzbekistan, the company added in the blog post.

The Cupertino, California-based tech giant noted that it will estimate and remove taxes based on the tax category information users have provided before calculating the commission, with Exhibit B of the Paid Applications Agreement reflecting this change.

Advertisement

Apple had announced last month that it will introduce 700 new price points for developers and tools that help them set prices in different countries. The new price points rolled out as part of a storefront overhaul, which the company claimed as “the most comprehensive upgrade” made in terms of pricing since the App Store launched in 2008.


Is the new expensive 10th generation iPad worth buying instead of its predecessor? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.
 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Apple, App Store, App Store Pricing
Advertisement

Related Stories

Popular Mobile Brands
  1. Shikhar Dhawan's Battleground Season 2 Now on MX Player: All You Need to Know About This
  2. Scientists Just Created the Largest 3D Map of the Universe Ever to Study Dark Energy
  1. Small NASA Satellite Could Reveal How Lightning Impacts Space Weather
  2. Piece by Piece: Pharrell Williams’ LEGO Documentary Now Streaming on Netflix
  3. Ustaad Bhagat Singh OTT Release: When & Where to Watch Pawan Kalyan’s Telugu Film Online
  4. Battleground Season 2 Now on OTT: Know Where to Watch This Ultimate Fitness Reality Show Online
  5. Apne Paraye Out on OTT: Know Where to Watch This Hindi Dub of Bengali Drama Series
  6. Scientists Just Created the Largest 3D Map of the Universe Ever to Study Dark Energy
  7. Honor 600 Pro and Honor 600 Key Specifications, Features Revealed via Official Listing
  8. Ethereum NFT Platform Shuts Down After Blacklove Sale Falls Through
  9. Vivo X300 FE Storage Options Leaked Alongside Live Image With Telephoto Extender Kit
  10. Indian Smartphone Shipments Dropped to Six-Year Low in Q1 2026 as Vivo Topped Market, Nothing Led Growth: Counterpoint
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.