Apple is bringing remixes, mash-ups, and DJ mixes to its Apple Music streaming service, thanks to its new partnership with Dubset Media Holdings. Such collections were largely missing from the platform due to copyright issues.
As The Verge points out, mixes and mash-ups have largely been uninvited to music streaming services because of a tedious amount of work that is needed to sort copyright and other conflicting issues. But Apple and Dubset Media Holdings have worked out a deal to fix it, reports Billboard.
The solution is Dubset's MixBank technology. The company says that MixBank analyses a track and is able to identify the original recording. The company then pays the rights holder and publisher the due licensing charge. According to Dubset, a typical mix of 25 to 30 songs require paying 25 to 30 record labels, and about two to ten publishers for each track. A track takes about 15 to 60 minutes to process.
Apple's choice of partner seems logical, too. According to experts, while MixBank isn't accurate every time, it is the best option we have right now. Dubset has deals with over 14,000 labels and publishers.
Other distributors might also be able to leverage Dubset's technology. CEO Stephen White says that his goal is to bring this to "all 400 distributors worldwide." He added, "When you think about unlocking these millions of hours of content being created, it's significant monetisation for the industry."
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