Priced at Rs. 349, Rs. 699 and Rs. 1,199, these subscription packs correspond to varying subscription durations for nexGTv covering 3-months, 6-months and 12-months respectively, the company said in a statement.
The packs, containing download, subscription and activation-related information will enable consumers to kick-start their subscriptions on the mobile platform within minutes, it added.
"Mobile value added services, especially TV-on-mobile is fast approaching an inflection point with consumers seeking empowerment and the ability to own their buying decision in terms of opting-in for product or service subscriptions. At the same time, convenience remains paramount for every consumer," Digivive Services Director and Chief Executive Officer G D Singh said.
"Our entertainment packs meet both these needs and will help in not only smoothening and extending the customer's experience and life-cycle on nexGTv but also bring-to-life the entire mobile entertainment experience, which until now, was solely driven via telco partnerships," he added.
He further said the over-the-top (OTT) industry is rapidly transitioning into an FMCG model and extended duration packs complement this development.
"With mass 4G around the corner and 3G and smartphones becoming almost default modes of connectivity across key markets, mobile TV and video entertainment is permeating people's lives like never before and we are on the cusp of massive growth in this area," Singh added.
Operating on a 'freemium' model, nexGTv now offers multiple options to stay subscribed to its entertainment mix which includes over 130 live TV channels, Bollywood blockbusters, classic and contemporary TV shows, Videos on Demand, as well as specially curated content for exclusive viewing, via its weekly, fortnightly and monthly packs as well as extended validity packs of 3, 6 and 12 months.
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