Snapchat's new Discover service features individual "channels" for its various media partners that include five to 10 stories a day, according to Snapchat, which announced the move on its official blog on Tuesday.
After 24 hours the stories disappear, in keeping with Snapchat's trademark feature of private messages that disappear a few seconds after they are viewed by users of the service.
The addition of news and entertainment content represents the latest expansion for Los Angeles-based Snapchat, which has become a popular communications tool for teenagers. In November, Snapchat partnered with online payments company Square to offer a service that lets users send money to each other.
The new Snapchat features reflect the growing competition among mobile messaging apps and social networks to entice users to spend more time on their free, advertising-supported services.
Snapchat did not disclose financial terms of the media partnerships for its Discover service, but a person familiar with the matter told Reuters that it involved revenue-share arrangements. Full-screen video ads will be interspersed throughout some of the stories.
Snapchat, which previously turned down a $3 billion offer to be acquired by Facebook according to another person with knowledge of the matter, has been valued at $10 billion (roughly Rs. 61,357 crores) in its most recent fundraising effort, according to media reports.
© Thomson Reuters 2015
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