Tinder to Verify Dating Profiles of Celebrities

The fast-growing service, which allows smartphone users to swipe right or left to approve or reject a potential date, also said it makes some 26 million matches each day.

Tinder said it would use the system employed by social networks like Facebook and Twitter, placing a check mark on the profiles of high-profile members.

"Starting today, you may see a verified symbol on some profiles," the company said in a blog post.

"Now when notable public figures, celebrities and athletes appear in your recommendations, you'll know it's for real."

Tinder recently launched a premium subscription service. The firm is also breaking free as part of a spinoff announced last month by parent company IAC/InterActive Corp.

IAC said its board approved a plan to spin off its Match unit which includes the online services Match.com, Tinder, Meetic, OkCupid and OurTime, and which operates in some 200 markets worldwide.

IAC includes a range of online assets including About.com, The Daily Beast, Investopedia and ShoeBuy.

IAC chairman Barry Diller, who created the conglomerate, said the time was right to break up.

"As many know from our actions over the last 20 years, I'm not a believer in simply agglomerating assets in perpetuity," he said in a statement. "I've long felt that as entities grow into size and maturity it's healthy to give them separation and independence from a mother church."

Written with inputs from AFP