Tinder to Verify Dating Profiles of Celebrities

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By NDTV Correspondent | Updated: 8 July 2015 15:37 IST
Tinder said Tuesday it would verify the profiles of public figures, celebrities and athletes for the smartphone-based dating service.

The fast-growing service, which allows smartphone users to swipe right or left to approve or reject a potential date, also said it makes some 26 million matches each day.

Tinder said it would use the system employed by social networks like Facebook and Twitter, placing a check mark on the profiles of high-profile members.

"Starting today, you may see a verified symbol on some profiles," the company said in a blog post.

"Now when notable public figures, celebrities and athletes appear in your recommendations, you'll know it's for real."

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Tinder recently launched a premium subscription service. The firm is also breaking free as part of a spinoff announced last month by parent company IAC/InterActive Corp.

IAC said its board approved a plan to spin off its Match unit which includes the online services Match.com, Tinder, Meetic, OkCupid and OurTime, and which operates in some 200 markets worldwide.

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IAC includes a range of online assets including About.com, The Daily Beast, Investopedia and ShoeBuy.

IAC chairman Barry Diller, who created the conglomerate, said the time was right to break up.

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"As many know from our actions over the last 20 years, I'm not a believer in simply agglomerating assets in perpetuity," he said in a statement. "I've long felt that as entities grow into size and maturity it's healthy to give them separation and independence from a mother church."

Written with inputs from AFP

 

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