TRAI’s Do Not Call framework will not block out unwanted calls entirely, but simply reduce them
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TRAI’s DND became operational in October, 2007
Thanks to AI, there has been a rise in the number of scams, most of which are implemented through basic SMS messages and voice calls. Not everyone will get a call from a scammer, but we all get unwanted calls from a number of businesses on a daily basis. While these may not be annoying the first time, it can get tiring when you are bombarded with spam calls and SMS messages during work or even when you are relaxing.
Since 2007, the Telecom Regulatory Authority of India (TRAI) has implemented the Do Not Call (DND) framework. These are both a set of rules (for operators) and a technical framework, which basically protects mobile subscribers from receiving a barrage of unwanted calls and SMS on a daily basis. It is a nationwide system which covers all cellular service providers.
It's wise to note that TRAI's DND framework will not block out every single unwanted call or SMS, but basically reduce it. If you recently purchased a new mobile number, and are constantly getting calls from banks, credit card companies, insurance, real estate, there's a good chance that you have not turned on DND.
TRAI basically provides the backbone by both setting the rules, providing the framework, and providing guidelines for operators. This involves forcing every operator to set up a DND registration system for their subscribers and by defining what qualifies to be blocked and what doesn't.
Some operators will also let you choose between full or partial DND. A full DND block basically reduces both calls and SMS. Meanwhile, a partial DND block will reduce calls, while the subscriber will continue to receive SMS messages.
You can play your part as well by simply downloading TRAI's DND app. Simply download the app, register your mobile number and start reporting numbers as spam calls or SMS. Once a report is sent, the user gets a reference number for the registered complaint.
Lastly, users who register their numbers do not need to worry about useful SMS or calls, they receive from their banks or organisations as the DND service mainly focuses on unwanted commercial communication, which usually comes from telemarketers.
However, the “DND service”, as it is broadly referred to, isn't switched on by default for every new SIM card handed out by an operator. Subscribers will need to manually activate the same, which can be accomplished using SMS, calls, website or the operator's app.
Users can simply send START 0 to the 1909 to register their number for a full DND service. Alternatively, users from any operator can also call TRAI's DND helpline in 1909 and then follow the IVR instructions to register the same. Once registered, the DND service can take up to 24 hours to get activated.
Using SMS:
Open your the SMS/messaging app on your Android or iPhone
Enter the number “1909” in to ‘sender' or ‘to' field
Then type “START 0” in the message and hit ‘Send'
Using a phone call:
Open your phone's dialer app
Go to the keypad
Dial 1909 from your registered mobile number
Follow the instructions on the IVR
Using the MyJio app:
Open the MyJio app
Find and tap on the profile icon (usually represented by your initials)
Tap Mobile settings
Tap Service settings
Tap Do not disturb
Here you will find a bunch of toggles to fully or partially block commercial communication
There's also the option to de-register your number from the DND service
Using SMS:
Open your the SMS/messaging app on your Android or iPhone
Enter the number “1909” in to ‘sender' or ‘to' field
Then type “START 0” in the message and hit ‘Send'
Using a phone call:
Open your phone's dialer app
Go to the keypad
Dial 1909 from your registered mobile number
Follow the instructions on the IVR
Using the Airtel app:
Open the Airtel app
Find and select the Postpaid/Prepaid tab
Swipe to the middle and tap Set DND
Tap Manage
Here you will get access to all partial and full DND activation
Select an option (or options) and hit Submit
Alternatively, you can also visit the Airtel DND registration website and register with your number
Using SMS:
Open your the SMS/messaging app on your Android or iPhone
Enter the number “1909” in to ‘sender' or ‘to' field
Then type “START 0” in the message and hit ‘Send'
Using a phone call:
Open your phone's dialer app
Go to the keypad
Dial 1909 from your registered mobile number
Follow the instructions on the IVR
Using the app:
Open the Vi app
Find and open My Account section Find Services> DND
Here you will get access to all partial and full DND activation
Hit Submit to register
Using SMS:
Open your the SMS/messaging app on your Android or iPhone
Enter the number “1909” in to ‘sender' or ‘to' field
Then type “START 0” in the message and hit ‘Send'
Using a phone call:
Open your phone's dialer app
Go to the keypad
Dial 1909 from your registered mobile number
Follow the instructions on the IVR
FAQs
Yes. No operator charges for DND services anymore
Most operators claim a maximum of 24 hours
No. The service is designed to block unwanted calls from commercial establishments or services only
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