Nissan Files for Web3 Patents, Indicates at Plans to Launch NFTs, Virtual Merch in Metaverse

The automobile player, founded in 1993, is planning to launch its own NFT marketplace.

Nissan Files for Web3 Patents, Indicates at Plans to Launch NFTs, Virtual Merch in Metaverse

Photo Credit: Twitter/ Nissan

Nissan now joins Mercedes, MG Motors, and Toyota in the Web3 space

  • Nissan to bring an NFT marketplace with trading and minting options
  • The carmaker aims to engage with the next generation of customers
  • Nissan will let users finalise car purchases in the metaverse

Nissan has decided to expand its automobile branding to the world of Web3. The Japanese automaker is seeking permissions from US authorities to introduce its collection of virtual merchandise, that would work in the metaverse ecosystem as well. Nissan is also expected to release its own line of non-fungible tokens (NFTs) in a bid to refresh its customer engagement strategies around the world. Nissan's decision to enter Web3 comes in the backdrop of Japan taking active steps to explore Web3 and its elements like crypto, the metaverse, as well as NFTs.

The automobile player, founded in 1993, is planning to launch its own NFT marketplace that would let users trade as well as mint NFTs.

The launch of virtual Nissan apparels and car models is also on the company's cards alongside a service that would facilitate advertising of its products in the metaverse.

Mark Kondoulis, the licensed trademark attorney from the US popular for tips about upcoming Web3-related patents, shared a screenshot of Nissan's filing with the United States Patent and Trademark Office (USPTO).

Nissan's step to enter the Web3 sector comes just days after it began trials in the ‘Nissan Hype Lab', the company's official virtual store. Launched by Nissan Japan, this virtual store will let people check-out cars as well as finalise the purchasing paperwork within the metaverse ecosystem.

Nissan has reportedly become the first car brand from Japan to dive into Web3.

Nissan however, is not the only automobile giant to do so.

From India, Mahindra and Mahindra set foot into the NFT space in March 2022, announcing offerings based on its iconic Thar sports utility vehicle (SUV).

Mercedes, Volkswagen, Toyota, Ford, and MG Motors have also taken their first steps into the Web3 world by creating virtual offices and hiring teams of NFT designers.

The Xiaomi 13 Pro has a hefty price tag compared to the company's 2022 flagship model. How does it fare against other high-end phones launched in 2023? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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Further reading: Cryptocurrency, Nissan, Web3, NFT
Radhika Parashar
Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at More
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