Google Fined EUR 100 Million, Amazon Fined EUR 35 Million by French Watchdog CNIL for Breaching Cookie Rules

France's data privacy watchdog CNIL has handed out its biggest-ever fine of EUR 100 million (roughly Rs. 900 crores) to Google and EUR 35 million (roughly Rs. 300 crores) to Amazon for breaching the country's rules on online advertising trackers, or cookies.

The CNIL said on Thursday it had also fined e-commerce giant Amazon EUR 35 million (roughly Rs. 300 crores) for breaking the same rules,

The regulator found the companies' French websites didn't seek the prior consent of visitors before advertising cookies, small pieces of data stored while navigating on the Web were saved on computers, it said in a statement.

Google and Amazon also failed to provide clear information to Internet users about how the firms intended to make use of such online trackers and how visitors to their French websites could refuse any use of the cookies, the watchdog said.

The CNIL rejected the companies' arguments that it had no right to impose the sanctions because their respective European headquarters are in Ireland and Luxembourg - two countries perceived by some data privacy advocacy groups as being lenient toward Silicon Valley companies.

The CNIL said Google's fine had to be paid for the most part by its US entity Google LLC (EUR 60 million/ roughly Rs. 500 crores) and the rest by EU-based Google Ireland Limited (EUR 40 million/ roughly Rs. 400 crores).

Amazon's fine has to be paid by its Luxembourg-based entity.

The CNIL said the companies had three months to change the information banners. If they fail to do so, they will face an additional fine of 100,000 euros per day until they comply.

The financial penalty against Google is the biggest ever issued by the CNIL, a spokesman for the watchdog said.

The previous record fine of EUR 50 million (roughly Rs. 450 crores) also targeted the US tech giant for breaching EU data privacy rules.

"We stand by our record of providing upfront information and clear controls, strong internal data governance, secure infrastructure, and above all, helpful products," Google said in a statement.

"Today's decision under French ePrivacy laws overlooks these efforts and doesn't account for the fact that French rules and regulatory guidance are uncertain and constantly evolving."

Amazon said separately it disagreed with CNIL's decision.

"We continuously update our privacy practices to ensure that we meet the evolving needs and expectations of customers and regulators and fully comply with all applicable laws in every country in which we operate,” it said.

© Thomson Reuters 2020

Are Micromax In 1b, In Note 1 good enough to take the brand to the top in India?? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.