Indian e-commerce market grew 88 percent in 2013: ASSOCHAM

"The increasing Internet penetration and availability of more payment options boosted the e-commerce industry in 2013," ASSOCHAM Secretary General D S Rawat said.

"Besides electronics gadgets, apparel and jewellery, home and kitchen appliances, lifestyle accessories like watches, books, beauty products and perfumes, baby products witnessed

significant upward movement in last one year," Rawat said.

According to the survey, India's e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 percent to touch $16 billion in 2013. The

survey estimates the country's e-commerce market to reach $56 billion by 2023, driven by rising online retail.

As per responses by 3,500 traders and organised retailers in Delhi, Mumbai, Chennai, Bangalore, Ahmedabad and Kolkata who participated in the survey, online shopping grew at a rapid pace in 2013 due to aggressive online discounts, rising fuel prices and availability of abundant online options.

Among the cities, Mumbai topped the list of online shoppers followed by Delhi, while Kolkata ranked third, the survey found.

The age-wise analysis revealed that 35 percent of online shoppers are aged between 18 years and 25 years, 55 percent between 26 years and 35 years, 8 percent in the age group of

36-45 years, while only 2 percent are in the age group of 45-60 years. Besides, 65 percent of online shoppers are male while 35 percent are female.

To make the most of increasing online shopping trends, more companies are collaborating with daily deal and discount sites, the survey pointed out.

The products that are sold most are in the tech and fashion category, including mobile phones, tablets, accessories, MP3 players, digital cameras and jewellery, among others, it found.

India has Internet base of around 150 million as of August, 2013, the survey said.

"Having close to 10 percent of Internet penetration in India throws a very big opportunity for online retailers to grow and expand as future of Internet seems very bright," Rawat said.

Those who are reluctant to shop online cited reasons like preference to research products and services online (30 percent), finding delivery costs too high (20 percent), fear of sharing personal financial information online (25 percent) and lack of trust on whether products would be delivered in good condition (15 percent), while 10 percent said they did not have a credit or debit card.