Meta Appoints Vikas Purohit as Director of Global Business Group in India

Purohit will report to Arun Srinivas, director and head of Ads Business for Meta in India.

By ANI | Updated: 10 January 2023 14:25 IST

Meta Appoints Vikas Purohit as Director of Global Business Group in India

Photo Credit: Facebook/ MICA

Purohit worked with companies including Tata CLiQ, Amazon, Aditya Birla Group and Tommy Hilfiger

Highlights

Purohit will lead Meta's relationship with leading brands and agencies
He has over 20 years of experience in business, sales and marketing roles
Purohit will report to Arun Srinivas in India

Meta on Monday announced the appointment of Vikas Purohit as the director of Meta's Global Business Group in India to lead the strategy and delivery of the charter, focused on the country's largest advertisers and agency partners.

Purohit will spearhead the company's strategic relationship with the country's leading brands and agencies to drive Meta's revenue growth across key channels in India, as well as partner with the media and creative ecosystems for accelerating the adoption of digital tools by the largest advertisers and agencies, Meta said in a statement on Monday.

The director will have the company's key business vertical teams, agency teams, and business solutions teams reporting to him, according to Meta's statement. Purohit will report to Arun Srinivas, director and head of Ads Business for Meta in India.

WhatsApp Parent Meta Allowed to Pursue Pegasus Spyware Suit Against NSO Group

Meta said Purohit comes with more than 20 years of experience in senior business, sales and marketing roles at companies such as Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group and Tommy Hilfiger. He started his career at Aditya Birla Group before joining Tommy Hilfiger and then heading retail at Reliance Brands.

How WhatsApp Could Soon Let You 'Keep' Disappearing Chats

Arun Srinivas, Director and Head of Ads Business for Meta in India, said, "India's largest businesses and agencies are playing a crucial role in the country's expanding digital economy and are building innovative business models that are inspiring marketers globally. I am thrilled to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses..."

How does the Redmi 12 Pro+ fare against its competitor, the Realme 10 Pro+ 5G? Is it a worthy successor to the Redmi Note 11 Pro+ 5G? We discuss this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.