Xiaomi India Announces 'Reward Mi' Programme With Discounts, Early Access to Products, and More

Xiaomi on Thursday announced its Mi.com reward programme in India that will let registered users earn reward benefits on purchasing Xiaomi products via the online store. Interested users can join the Reward Mi programme by visiting the Xiaomi website and they will receive 50 Mi Tokens as a "welcome gesture". The Mi Tokens are points acquired on Mi Store through shopping as well as participating in Mi events and performing other activities.

Xiaomi says users will receive 10 percent of the value of transactions done on Mi.com as Mi Tokens. For example, users who purchase a Mi device worth Rs. 10,000 will get 1,000 Mi Tokens. Tokens will be credited to the user account upon successful delivery of the product. By performing other activities like sharing a product page or its review on social platforms, users can earn 5 Mi Tokens every day.

Users can then redeem the Mi Tokens against their next purchase on Mi.com. Users can also redeem Mi Tokens to get F-codes, which is a priority code that will let users add a Mi product to their shopping cart even when it is not in stock for other customers. The Mi Tokens can also be redeemed for Discount Coupons which will help users get a discount on a product being sold via Mi.com. Detailed terms and conditions are available on the Xiaomi website.

Xiaomi says that the first phase of the reward programme starts today, where registered users can earn Mi Tokens as explained above. The second phase of the Mi.com reward programme starts from the first week of August, and will be a referral-based affair, which will allow the current registered users to earn Mi Tokens by inviting their friends to sign-up.

Xiaomi says that the third phase of the programme will "begin later and will include tier privileges" like including express delivery, early access to sales, products, and more.