Yahoo CEO: Rebuilding mobile strategy is top priority

Advertisement
By Reuters | Updated: 23 October 2012 10:04 IST
Yahoo Inc's new CEO Marissa Mayer sketched out her plan for revamping the mobile and search advertising business, outlining publicly for the first time her vision for getting the ailing Web company back on its feet.

Mayer, once a rising star at Google Inc who took charge at Yahoo in July, told analysts on a conference call she wanted to focus Yahoo's efforts around the "daily habits" of users such as email, the home page, Internet search and mobile devices.

But her top priority is to fashion a coherent strategy to manage the industry's transition to mobile devices, a fundamental shift that some of the most innovative Silicon Valley companies - from Facebook Inc to Google Inc are struggling with.

Advertisement

"The mobile wave is a huge wave for us to ride," Mayer said on the conference call.

The 37-year-old CEO talked about working more closely with software provider and Web search partner Microsoft Corp, while employing technology to shore up its display ads business through such features as automated buying.

Advertisement

She added that the company is likely to begin withdrawing from international businesses that fail to grow. This month, executives said the company will pull out of South Korea, a market full of local rivals.

Yahoo shares were up around 4 percent at $16.46 in after hours trading on Monday.

Advertisement

Roughly 700 million users visit a Yahoo website every month - putting it in the top ranks globally. But the amount of activity people engage in on many sites is steadily declining and its smartphone offerings are deemed lackluster.

Shifting course
Mayer is expected to focus on revamping Yahoo's technology and products, shifting course from the media-centric approach embraced by her immediate predecessor, Ross Levinsohn.

Advertisement

The company's quarterly earnings beat expectations, but Wall Street had been keen to hear Mayer outline her plan for reviving the struggling Web company's revenue growth.

"We know they've done a bunch of house cleaning," said Pivotal Research analyst Brian Wieser. "Everyone's focused on what's in the call; what's the orientation of the management team for the long term. The company has reset and any color they give on the call is paramount."

Excluding a $2.8 billion gain related to the sale of Alibaba Group shares, Yahoo said it earned $177 million in income from operations and adjusted net earnings of 35 cents per share in the third quarter.

Analysts polled by Thomson Reuters I/B/E/S were looking for adjusted EPS of 25 cents.

Net revenue, which excludes fees paid to partner websites, was $1.09 billion compared with $1.07 billion in the year ago period.

Yahoo ended the quarter with 12,000 employees, down more than 12 percent from 13,700 a year earlier.

© Thomson Reuters 2012

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Yahoo, Marissa Mayer
Advertisement

Related Stories

Popular Mobile Brands
  1. OnePlus Turbo 6X, OnePlus Turbo 6X Pro Key Specifications Teased
  2. Tecno Pova 8 to Launch in India With 8,000mAh Battery on This Day
  3. New OTT Releases This Week : Dhurandhar 2, Maa Behen, The Pyramid Scheme, and More
  4. Netflix Games Launches FIFA World Cup: Launch Edition Ahead of FIFA World Cup 2026
  5. OnePlus 15, Nord 6, Pad 4 Receive Discounts During Community Sale 2026
  6. Xiaomi Pad 8 Price Increased: Here's How Much It Costs Now
  1. Sahara Meteorite May Be Fragment of a Lost Moon-Sized World, Study Suggests
  2. OpenAI Introduces Smarter ChatGPT Memory, Adds Dreaming Architecture
  3. Tecno Pova 8 India Launch Date Announced; Battery Size, Design, Colour Options Teased
  4. Samsung Reportedly Starts Internal Testing of Android 17-Based One UI 9 for Galaxy S25 Series
  5. Bybit Lists Western Union’s USDPT Stablecoin for Trading and Transfers
  6. Xiaomi Pad 8 Price Hiked in India: Here’s How Much It Costs Now
  7. Instagram Reels Influencing Nearly Half of Purchase Decisions in India, Meta Study Claims
  8. OnePlus Turbo 6X, OnePlus Turbo 6X Pro Colour Options, Price Range, Key Specifications Teased
  9. Sattendru Maarudhu Vaanilai Now Streaming Online: Where to Watch Jai’s Romantic Thriller Movie
  10. Asics GEL-Kayano 33 Launched in India With New Stability Tech, FluidSupport System
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.