Internet major Yahoo has announced that it will introduce a new logo next month as part of the company's renewed sense of purpose and progress.
Talking about the change on a Tumblr
blog post, Kathy Savitt, Yahoo's Chief Marketing Officer said that "the new logo will be a modern redesign that's more reflective of the company's re-imagined design and new experiences."
To kickstart the process, the company has started a new '30 days of change' campaign. Starting Wednesday, Yahoo will display a variation of its logo on its homepage and across its network of websites in the US till the next month. It will publish the logo on its Tumblr, Twitter and Facebook pages, as well.
"The new logo will be a modern redesign that's more reflective of our re-imagined design and new experiences. To get everyone warmed up, we are kicking off 30 days of change. Beginning now, we will display a variation of the logo on our homepage and throughout our network in the U.S. for the next month. It's our way of having some fun while honouring the legacy of our present logo," said Savitt.
The company clarified that the new logo will retain the present logo's iconic exclamation mark and purple colour
"We also want to preserve the character that is unique to Yahoo! -- fun, vibrant, and welcoming -- so we'll be keeping the colour purple, our iconic exclamation point and of course the famous yodel. After all, some things never go out of style," Savitt added.
Yahoo's official new logo will be unveiled on September 4th at 9pm Pacific Time (US).
After Marissa Mayer's taking over as CEO in July 2012, Yahoo has been trying to transform itself into a modern Internet and mobile company. It has been on a buying spree
acquiring biggies like Tumblr and has launched revamped versions of its mobile apps and its online image sharing service, Flickr.