YouTube invests in video music site Vevo

Advertisement
By Reuters | Updated: 4 July 2013 10:32 IST
YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo's music videos on its website, with the two companies sharing the ad revenue.

The original partnership deal, which dates back to 2009, ended in December, but had been temporarily renewed while the two companies negotiated a renewal. The companies did not provide details about the terms of the renewal.

The size of the investment, which YouTube did not disclose, was between $40 million and $50 million, according to Billboard.

"We made an investment in VEVO. We are excited by their future prospects and to provide YouTube users with the best possible music experience," YouTube said in a statement.

Advertisement

Vevo, which is a joint venture owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Co, did not return requests for comment.

Advertisement

Vevo streams music videos on its own website. It also has a co-branded "channel" on YouTube that features music videos from popular artists, including Rihanna, Adele and Lil Wayne.

Vevo was the most popular partner channel on YouTube in the United States in May, with 50 million unique viewers, who spent an average of 36.1 minutes on the channel, according to industry research firm ComScore.

Advertisement

YouTube is the world's most popular online video destination, with more than 4 billion video streams every day. While much of the fare on YouTube consists of amateur home videos that users upload to the site, YouTube has stepped up efforts in recent years to provide professionally produced videos.

© Thomson Reuters 2013

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Google, Internet, Vevo, YouTube
Advertisement

Related Stories

Popular Mobile Brands
  1. Flipkart Buy Buy 2025 Sale With Discounts on iPhone 16 Begins on This Date
  2. Realme P4x 5G Launched in India With 7,000mAh Battery: See Price, Features
  3. Apple Watch's Hypertension Notifications Feature Comes to India
  4. Flipkart Buy Buy 2025 Sale: Nothing Phone 3, Phone 3a Deals Revealed
  5. Realme Watch 5 Launched in India With Up to 16-Day Battery Life: See Price
  6. Pranav Mohanlal's Horror Thriller 'Dies Irae' Streams on OTT Soon
  1. Kuttram Purindhavan: The Guilty One OTT Release Details: Know When, Where to Watch Crime-Thriller Series Online
  2. Scientists Find Clock on Mars Runs 477 Microseconds Faster Than Earth
  3. Lee OTT Release: When, Where to Watch Kate Winslet-Starrer Biography Drama Online?
  4. Wake Up Dead Man: A Knives Out Mystery Streams on OTT Soon: Everything You Need to Know
  5. Supermoon and Geminid Meteor Shower 2025 Set to Peak Soon: How to See It
  6. Flipkart Buy Buy 2025 Sale: Nothing Phone 3, Phone 3a, CMF Phone 2 Pro, More to Get Discounts
  7. Poco C85 5G Colourways, Design Revealed Ahead of India Launch: Expected Specifications, Features
  8. Flipkart Buy Buy 2025 Sale Date Announced; Discounts on iPhone 16, Samsung Galaxy S24, and More Expected
  9. Apple’s Design Chief Responsible for Liquid Glass UI Reportedly Departs to Join Meta
  10. Realme Watch 5 Launched in India With 1.97-Inch AMOLED Display, Up to 16-Day Battery Life: Price, Features
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.