YouTube invests in video music site Vevo

Advertisement
By Reuters | Updated: 4 July 2013 10:32 IST
YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo's music videos on its website, with the two companies sharing the ad revenue.

The original partnership deal, which dates back to 2009, ended in December, but had been temporarily renewed while the two companies negotiated a renewal. The companies did not provide details about the terms of the renewal.

The size of the investment, which YouTube did not disclose, was between $40 million and $50 million, according to Billboard.

Advertisement

"We made an investment in VEVO. We are excited by their future prospects and to provide YouTube users with the best possible music experience," YouTube said in a statement.

Vevo, which is a joint venture owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Co, did not return requests for comment.

Advertisement

Vevo streams music videos on its own website. It also has a co-branded "channel" on YouTube that features music videos from popular artists, including Rihanna, Adele and Lil Wayne.

Vevo was the most popular partner channel on YouTube in the United States in May, with 50 million unique viewers, who spent an average of 36.1 minutes on the channel, according to industry research firm ComScore.

Advertisement

YouTube is the world's most popular online video destination, with more than 4 billion video streams every day. While much of the fare on YouTube consists of amateur home videos that users upload to the site, YouTube has stepped up efforts in recent years to provide professionally produced videos.

© Thomson Reuters 2013

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Google, Internet, Vevo, YouTube
Advertisement

Related Stories

Popular Mobile Brands
  1. Google Fitbit Air With Continuous Heart Rate Tracking Debuts in India
  2. LG Channels: 150+ Free Channels, Zero Extra Hardware
  3. iQOO Pad Ultra Launched With 165Hz OLED Display, 9,020mAh Battery
  4. 007 First Light Is Getting a Free DLC This Week
  5. Oppo F35 Series Confirmed to Launch in India With These Camera Sensors
  6. Apple Pay Finally Arrives in India With Axis Bank as Its First Partner
  7. iQOO 16 With a Snapdragon 8 Elite Extreme Gen 6 SoC Debuts: See Price
  8. Why LG NU885 Is a 4K TV to Buy if You're Not Spending Flagship Money
  9. Smart TV OS in India, Compared: Where webOS Pulls Ahead
  10. Flipkart Big Billion Days Sale: Oppo Find X9 Ultra, K14x, More Oppo Deals Revealed
  1. Vivo X500 Pro Appears on Thailand's NBTC Certification Database Ahead of Global Launch
  2. HSBC to Launch RedCoin Stablecoin in Hong Kong
  3. IO Interactive Announces Free DLC for 007 First Light, Launch Set for This Week
  4. Apple CEO John Ternus-Led Overhaul Could Bring Faster Launches, Job Cuts: Mark Gurman
  5. Apple Support Page Hints at New Apple TV 4K; Launch Seems Imminent
  6. How to Set Up Apple Pay on iPhone in India: A Step-by-Step Guide
  7. Bitcoin Stays Near $83,000 as October Fed Hike Odds Drop Below 50 percent
  8. Flipkart Big Billion Days Sale: Oppo Find X9 Ultra, K14x and Other More Phone Deals Revealed
  9. Google Fitbit Air Launched in India as Firm's First Screenless Fitness Tracker With Continuous Heart Rate Tracking, SpO2 Sensor: Price, Features
  10. Vivo X Fold 6 Global Launch Nears as European Listing Reveals Price and Specifications
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.