YouTube invests in video music site Vevo

Advertisement
By Reuters | Updated: 4 July 2013 10:32 IST
YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo's music videos on its website, with the two companies sharing the ad revenue.

The original partnership deal, which dates back to 2009, ended in December, but had been temporarily renewed while the two companies negotiated a renewal. The companies did not provide details about the terms of the renewal.

The size of the investment, which YouTube did not disclose, was between $40 million and $50 million, according to Billboard.

Advertisement

"We made an investment in VEVO. We are excited by their future prospects and to provide YouTube users with the best possible music experience," YouTube said in a statement.

Vevo, which is a joint venture owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Co, did not return requests for comment.

Advertisement

Vevo streams music videos on its own website. It also has a co-branded "channel" on YouTube that features music videos from popular artists, including Rihanna, Adele and Lil Wayne.

Vevo was the most popular partner channel on YouTube in the United States in May, with 50 million unique viewers, who spent an average of 36.1 minutes on the channel, according to industry research firm ComScore.

Advertisement

YouTube is the world's most popular online video destination, with more than 4 billion video streams every day. While much of the fare on YouTube consists of amateur home videos that users upload to the site, YouTube has stepped up efforts in recent years to provide professionally produced videos.

© Thomson Reuters 2013

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Google, Internet, Vevo, YouTube
Advertisement

Related Stories

Popular Mobile Brands
  1. Snap Launches Specs AR Glasses With a Built-In Display at This Price
  2. Pritam and Pedro OTT Release: Know When and Where to Watch it Online?
  3. Epson Expands EcoTank Portfolio in India With 15 New Printer Models
  4. OnePlus N6 Confirmed to Launch in India With an 8,000mAh Battery
  5. Lenovo Tab Plus Gen 2 Launched With JBL Speaker System
  6. Commodore Returns With a Callback 8020 Flip Phone to Curb Phone Addiction
  7. Sony Unveils Lytia L910 Sensor With LOFIC Structure, Better HDR Imaging
  8. Roblox Brings These Two Kid-Focused Accounts to Gamers in India
  9. Motorola Razr Fold Review: The Best First-Generation Foldable Ever Made?
  10. Oppo Reno 16 Series Bags European Certification, Might Launch Globally Soon
  1. Xiaomi Mix Fold 5 Reportedly Passes Regulatory Hurdles, Might Be First Phone to Run HyperOS 4
  2. Pritam and Pedro OTT Release: Know When and Where to Watch Rajkumar Hirani's New Series Online?
  3. Roblox Kids, Roblox Select Accounts With Enhanced Safety Tools, Age-Based Protections Rolled Out in India
  4. Micosoft Planned to Shut Ninja Theory Before Senua Was Announced at Xbox Games Showcase: Report
  5. OnePlus N6 Will Launch in India With the Same Battery as the Higher-End OnePlus Nord CE 6
  6. Google's Wear OS 7 Update Rolls Out to Pixel Watch With Live Updates, Better Battery Life
  7. Android 17 Starts Rolling Out to Compatible Google Pixel Devices With Bubbles, Screen Reactions and New AI Features
  8. Silo Season 3 OTT Release Date Revealed: When and Where to Watch it Online?
  9. Samsung Galaxy Z Fold 8 Wide Appears on IMDA Database, New Wide Foldable Phone Could Arrive Soon
  10. Xiaomi 18 Pro Could Launch Before Standard Xiaomi 18 Model, Tipster Claims
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.