Apple pitches gadget security to hacker crowd

Apple pitched security measures in its mobile gadgets on Thursday during its first presentation at a premier gathering of hackers and those intent on thwarting cyber attacks.

The unprecedented talk by Apple head of software platform security Dallas De Atley at the 15th annual Black Hat conference in Las Vegas came as hackers increasingly target smartphones at the heart of Internet Age lifestyles.

"We are really excited to be here," De Atley said before launching into his presentation at a packed Caesars Palace ballroom.

"When we were developing the iPhone we realized there were aspects that make it different from computers," he continued.

"Security is architecture; you have to build it in from the very beginning. It is not something you can sprinkle over your code when it is done."

De Atley spent an hour providing insights into encryption, software keys and other security features built into the iOS operating system for iPhones, iPads and iPod touch devices.

Hacking attacks on mobile devices, especially Apple gadgets or those powered by Google-backed Android software, were hot topics at Black Hat, where developers voiced doubt that device makers are devoted to security.

Unlike other speakers at the weeklong gathering, De Atley did not field questions from the audience. Instead, he brushed aside queries as he was ushered quickly out a side door after his talk.