Sony Sees Strong Sales of PS4 Games, Smartphone Image Sensors in Q4

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By Reuters | Updated: 29 January 2016 15:05 IST
Sony Corp, widely regarded as a key supplier of image sensors for Apple Inc's iPhones, said on Friday it was bracing for a slowdown in the premium smartphone market after sales of its sensors fell in the third quarter.

Video game sales and cost cuts in Sony's flagging mobile unit pushed October-December operating profit up 11 percent, beating analyst estimates, but the firm confirmed a much-feared hit to a segment that in recent quarters helped it shake off years of losses.

"Demand for image sensors from a specific customer has slowed since November due to a slowdown in the high-end smartphone market," Chief Financial Officer Kenichiro Yoshida told reporters at a briefing, without naming the client.

Worries about weaker iPhone sales and a slowdown in China's smartphone market - the world's biggest - have weighed on Sony shares in recent weeks. The stock closed up 6.1 percent ahead of earnings, still down around 16 percent since the start of 2016.

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Yoshida said Sony was planning its budget for the next year assuming a fall in global demand for high-end smartphones.

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Sony also said October-December sales of devices, including image sensors, fell 13 percent from a year earlier. The segment, also hit by weak battery sales, booked a loss of JPY 11.7 billion compared with a JPY 53.8 billion profit in the year prior.

In addition to image sensors, Sony has depended on cost cuts and strong sales of PlayStation 4 games to improve its bottom line over the past year.

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The two factors helped third-quarter operating profit rise 11 percent from a year earlier to JPY 202.1 billion (roughly Rs. 11,417 crores), beating the average JPY 175 billion forecast of 8 analysts according to Thomson Reuters data.

In mobile, sales fell 15 percent in a division struggling to compete with Apple Inc and Samsung Electronics Co Ltd, as well as low-cost Asian rivals. But operating income more than doubled to JPY 24 billion as Sony cut spending on marketing and development and gave up its pursuit of market share.

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The company maintained its outlook for full-year operating profit to grow to JPY 320 billion from 68.5 billion in the previous year.

© Thomson Reuters 2016

 

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