Sony Warns of $2.14 Billion Annual Loss, Over 4 Times Its Forecast

Advertisement
By Agence France-Presse | Updated: 17 September 2014 13:59 IST
Sony on Wednesday said it would lose $2.14 billion this fiscal year, more than four-times its earlier forecast as the Japanese electronics giant blamed a downturn in its mobile phone business.

The estimated net loss of 230 billion yen in the fiscal year to March 2015 came as a surprise only months after it tipped a loss of just 50 billion yen, citing a turnaround in its hard-hit television business.

Sony has cut expectations for sales in the smartphone business, which has been reporting operating losses as it faces off against global rivals including Apple and South Korea's Samsung.

The announcement, which came after Japanese markets had closed, is likely to resurrect fears that the once world-leading electronics company has a lot more work ahead to cast off years of losses.

Advertisement

It also said it would not pay a year-end dividend for the first time since it started trading in Tokyo in 1958, according to the leading Nikkei business daily.

Advertisement

On Wednesday, the company said it had "modified" its mid-range business plan (MRP) to "address the significant change in the market and competitive environment of the mobile business".

"Under the new MRP, the overarching strategy for the (mobile) segment has been revised to reduce risk and volatility, and to deliver more stable profits," it said in a statement.

Advertisement

"This revision includes changing the strategy of the (mobile) segment in certain geographical areas, concentrating on its premium lineup, and reducing the number of models in its mid-range line-up."

Sony boss Kazuo Hirai is expected to hold a news conference around 5:00 pm local time (0800 GMT).

Advertisement

The new estimate will see Sony post a 40 billion yen operating loss reversing earlier expectations for a 140 billion yen profit on previously forecast sales of 7.8 trillion yen.

In May the firm posted a bigger-than-expected loss of 128.37 billion yen in the fiscal year to March. That came several months after announcing 5,000 job cuts at its struggling computer and television units.

Sony has seen its credit rating slashed to junk as it undergoes a painful restructuring, including exiting the personal computer business and liquidating assets that saw the $1.0 billion sale of its Manhattan headquarters.

The firm is also selling properties at a prestigious Tokyo site where its headquarters had been for six decades.

Hirai has repeatedly shrugged off pleas to abandon the still ailing television unit, which he insists remains central to Sony's core business.

Japanese manufacturers have suffered badly in their TV divisions as razor-thin margins and fierce overseas competition weigh on profits.

However, Sony has fared the worst, with its earnings trailing struggling domestic rivals Panasonic and Sharp, both of which have reported profits following record losses as they overhaul their vast businesses.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Mobiles, Sony, Tablets, Televisions
Advertisement

Related Stories

Popular Mobile Brands
  1. Realme P4x 5G Price in India Leaked; Here's How Much It Might Cost
  2. Researchers Claim to Jailbreak Gemini 3 Within Minutes
  3. Lava Play Max Could Launch in India Soon at This Price
  4. Samsung Galaxy S26 Ultra Wallpaper Leak Hints at These Colour Options
  5. Redmi Note 16 Pro+, Realme 16 Pro+ Tipped to Launch Soon
  6. Amazon Black Friday Sale Ends Tonight: Best Deals on Smart TVs and More
  7. Nothing Phone 3a Series Gets Nothing OS 4.0 Update With These Features
  8. OnePlus Ace 6T Camera Specifications Confirmed Ahead of China Debut
  9. Vivo V70 FE Tipped to Launch in India Soon With These Specifications
  1. Redmi 15C 5G Key Specifications Confirmed; Will Launch in Three Colour Options
  2. Google’s Gemini 3 Reportedly Jailbroken in Minutes, Generates Ways to Create Smallpox Virus
  3. Samsung Galaxy S26 Ultra Wallpaper Leak Hints at Possible Colour Options
  4. Govt Urges Smartphone Makers to Preload Sanchar Saathi App on New Devices: Report
  5. Netflix Is Removing Casting Support From Its Mobile App to Smart TVs and Streaming Devices
  6. BSNL Gains 2 Million Users While Vi Loses 3 Million Subscribers in October, TRAI Data Reveals
  7. New GTA 6 Leak Allegedly Shows In-Development Footage From Game
  8. Gustakh Ishq OTT Release Reportedly Revealed Online: When and Where to Watch it Online?
  9. Nithari: Truth, Lies & Murder Now Streaming Online: Plot, Cast, Crew, Streaming Details, and More
  10. Seher Hone Ko Hai OTT Release: Cast, Plot, Trailer, Storyline, and Complete Drama Summary
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.