Sony Warns of $2.14 Billion Annual Loss, Over 4 Times Its Forecast

Advertisement
By Agence France-Presse | Updated: 17 September 2014 13:59 IST
Sony on Wednesday said it would lose $2.14 billion this fiscal year, more than four-times its earlier forecast as the Japanese electronics giant blamed a downturn in its mobile phone business.

The estimated net loss of 230 billion yen in the fiscal year to March 2015 came as a surprise only months after it tipped a loss of just 50 billion yen, citing a turnaround in its hard-hit television business.

Sony has cut expectations for sales in the smartphone business, which has been reporting operating losses as it faces off against global rivals including Apple and South Korea's Samsung.

Advertisement

The announcement, which came after Japanese markets had closed, is likely to resurrect fears that the once world-leading electronics company has a lot more work ahead to cast off years of losses.

It also said it would not pay a year-end dividend for the first time since it started trading in Tokyo in 1958, according to the leading Nikkei business daily.

Advertisement

On Wednesday, the company said it had "modified" its mid-range business plan (MRP) to "address the significant change in the market and competitive environment of the mobile business".

"Under the new MRP, the overarching strategy for the (mobile) segment has been revised to reduce risk and volatility, and to deliver more stable profits," it said in a statement.

Advertisement

"This revision includes changing the strategy of the (mobile) segment in certain geographical areas, concentrating on its premium lineup, and reducing the number of models in its mid-range line-up."

Sony boss Kazuo Hirai is expected to hold a news conference around 5:00 pm local time (0800 GMT).

Advertisement

The new estimate will see Sony post a 40 billion yen operating loss reversing earlier expectations for a 140 billion yen profit on previously forecast sales of 7.8 trillion yen.

In May the firm posted a bigger-than-expected loss of 128.37 billion yen in the fiscal year to March. That came several months after announcing 5,000 job cuts at its struggling computer and television units.

Sony has seen its credit rating slashed to junk as it undergoes a painful restructuring, including exiting the personal computer business and liquidating assets that saw the $1.0 billion sale of its Manhattan headquarters.

The firm is also selling properties at a prestigious Tokyo site where its headquarters had been for six decades.

Hirai has repeatedly shrugged off pleas to abandon the still ailing television unit, which he insists remains central to Sony's core business.

Japanese manufacturers have suffered badly in their TV divisions as razor-thin margins and fierce overseas competition weigh on profits.

However, Sony has fared the worst, with its earnings trailing struggling domestic rivals Panasonic and Sharp, both of which have reported profits following record losses as they overhaul their vast businesses.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Mobiles, Sony, Tablets, Televisions
Advertisement

Related Stories

Popular Mobile Brands
  1. Poco C81x 4G vs Lava Bold N2 Pro vs Itel Zeno 100: Price, Features Compared
  1. Xiaomi 17T With Dimensity 8500 Chip, 12GB of RAM Surfaces on Geekbench Ahead of Launch
  2. Vivo X Fold 6 Could Feature 200-Megapixel Camera, Large Battery; Xiaomi Mix Fold 6 Launch Timeline Tipped
  3. A Visitor from Another Star: Interstellar Comet Reveals Alien Origins
  4. Jerax Season 1 OTT Release: Where to Watch This Kannada Fantasy Comedy Series
  5. Nukkad Naatak Now Streaming Online: Where to Watch Social Drama Online?
  6. NASA’s SPHEREx Maps Water Ice Deposits in Cygnus X, Offering Clues to Earth’s Water
  7. Kaadhal Enbadhu Podhuudamai Out on OTT: Where to Watch it Online?
  8. The Legend of Vox Machina Season 4 OTT Release Date: When and Where to Watch it Online?
  9. Aadu 3 OTT Release Date Revealed: Know When and Where to Stream it Online
  10. Safe House (2025) Now Streaming Online: Cast, Plot, Trailer and Where to Watch
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.