Apple seeking 'next big direction': Steve Wozniak

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By Agence France-Presse | Updated: 5 July 2013 09:40 IST
Apple is in a waiting period with the US gadget giant seeking the "next big direction" almost two years after the death of its groundbreaking boss Steve Jobs, the company's co-founder Steve Wozniak said Thursday.

Wozniak, speaking at a forum in Mexico City, insisted that Apple remains a "great company" with its "own culture" and a collection of trademarks despite its leader's death.

Wozniak, a childhood friend of Jobs who co-founded the company in the mid-1970s, countered critics who say Apple has failed to offer innovative products since the latter lost his battle with cancer in October 2011.

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"I think Apple is in one of these waiting periods waiting for the next big direction," he said.

"You can't expect a whole new incredible revolution of a category of existing consumer electronics , you can't expect that every year," he added. "If you could have one every year it would be quite a surprise."

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Jobs unveiled the second-generation iPad tablet in March 2011, his last presentation. Last year, the California company launched the iPad mini and the iPhone 5.

Apple has filed a trademark application in Japan for a product named "iWatch" and reports say similar paperwork was filed in other countries, including Mexico and Taiwan, fueling speculation that it is preparing to introduce a device that can be worn around the wrist.

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(Also see: Apple reportedly moves to trademark 'iWatch' in Japan)

Wozniak appeared to hint as much, telling the Mexico City audience that devices are getting smaller.

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"I think, oh my gosh, I just wish I had the old iPhone right here on my wrist and I wish I could ask it questions like a new Siri (voice assistant technology) or tell it to play certain music," the 62-year-old said.

 

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Further reading: Apple, iPad mini, iPhone 5, iWatch, smart watch
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