Telecom giant Bharti Airtel Thursday said it would have a new organisational structure for its operations in India and South Asia with effect from Aug 1 to drive greater business and functional synergies.
"Bharti Airtel has always adopted transformational business models that have set the industry benchmark. As we move into the next phase of our growth journey, this new organisation structure marks a major step towards building an organisation of the future," said Bharti Airtel chairman and managing director Sunil Bharti Mittal.
"Customers are at the core of our business and with this new structure we are proactively creating an integrated customer centric organisation," he added.
The transformed organisation structure will have two distinct Customer Business Units (CBUs) with clear focus on B2C (business to customer) and B2B (business to business) segments.
The company's B2C business unit will service the retail consumers, homes and small offices by combining the erstwhile business units -- mobile, telemedia, digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising), the company said.
The B2C organisation will consist of consumer business and market operations.
The consumer business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation, and build an ecosystem around the B2C services.
Market operations vertical will take products and services to customers in South Asia with speed and efficiency. It will complement the consumer business by building a robust 'go-to-market' ecosystem and leverage Bharti Airtel's vast distribution reach, according to the firm.
Market operations in India and South Asia will be divided in three regions, each headed by an operations director -- the north, east and Bangladesh operations will be headed by Ajai Puri, South and Sri Lanka operations will be headed by Vineet Taneja and operations in the west will be headed by Raghunath Mandava.