Google Android TV set-top box to take on Apple TV, Amazon Fire TV: Report

Advertisement
By Ketan Pratap | Updated: 22 April 2014 17:10 IST
Google had a tough time to find takers for its Google TV platform. However, if a new report is to be believed, the Mountain View giant in its latest attempt to bring its Android ecosystem to the living room has rebranded the service as 'Android TV'.

The Verge claims to have obtained documents related to Google's yet-to-be-announced Android TV that reveal the company's upcoming plans for the new service.

One of the leaked documents defines the service, "Android TV is Android, optimized for the living room consumption experience on a TV screen," and "Android TV is an entertainment interface, not a computing platform."

The Verge reports that some major video app providers are working on the Google's new platform. Further, the report informs that the Google's Android TV will be no different to other services like Apple TV, Amazon's Fire and Roku.

Advertisement

The report claims that the Android TV's interface will include 'cards' as seen in Google Now, for movies, apps, shows and games. The remote is said to come with four-way directional pad to scroll through various options, and optional game controllers will supposedly also be made available.

Advertisement

Further, the report suggests that Android TV will include voice input and notifications; however, it notes that Google is pushing developers to use notifications in limited cases.

The report goes on to claim that Google's upcoming Android TV is very similar to Amazon's recently released Fire TV media streaming device. Amazon jumped on to home entertainment arena with the unveiling of the $99 Fire TV, video and game streaming device.

Advertisement

Another leaked document reads, "Access to content should be simple and magical," and further informs that it would only three clicks or gestures to reach a new piece of content from the home screen.

The report also notes some of the apps seen on the screenshots obtained, including Google's own Play Movies, YouTube and Hangouts, while third-party apps spotted include Netflix, Hulu and Pandora.

Advertisement

Notably, Google first announced its Google TV at the Google I/O event in May 2010, promising to bring a new experience for television that combined the TV with the Internet. The search engine partnered with companies such as Sony, Logitech and Intel to power televisions, Blu-ray players and media boxes with Google TV software. However, the Google TV platform is said to have not taken off because of its complex user interface and limited devices.

It's worth pointing out that Google has already launched Chromecast, a $35 dongle-shaped device that brings access to Internet video services like Netflix, YouTube and other content through the HDMI port of TV sets.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Cloudflare Is Down Again For the Second Time in Weeks: See Affected Sites
  2. ACT Fibernet Launches New Broadband Plans With Free OTT Subscriptions
  3. HMD 101, HMD 100 With Built-In Radio Launched in India at These Prices
  4. Nothing Phone 3a Lite Goes on Sale in India at This Price
  5. Flipkart Buy Buy 2025 Sale: Nothing Phone 3, Phone 3a Deals Revealed
  6. Motorola Edge 70 With Pantone's 2026 Colour, Swarovski Crystals Launched
  7. Airtel Discontinues These Prepaid Recharge Packs in India
  8. OTT Releases of the Week (Dec 1 – Dec 7): Know What to Watch
  9. Realme Says It Will Launch Two New Narzo Smartphones in India Soon
  10. OnePlus 15R Surfaces on Benchmarking Site Ahead of India Launch
  1. Cloudflare Outage Blocks Access to Several Websites Including BookMyShow, SpaceX, Coinbase
  2. Samsung Galaxy S26 Series to Offer Built-In Support for Company's 25W Magnetic Qi2 Charger: Report
  3. Airtel Discontinues Two Prepaid Recharge Packs in India With Data Benefits, Free Airtel Xtreme Play Subscription
  4. Samsung Galaxy Phones, Devices Are Now Available via Instamart With 10-Minute Instant Delivery
  5. NotebookLM App Gets an In-Built Camera, Lets Users Upload Images as a Source
  6. HMD 101 Launched in India With 1,000mAh Battery, Auto Call Recording Alongside HMD 100: Price, Features
  7. Crypto Traders Await US Fed Signals as Bitcoin Price Drops to $91,900
  8. Nothing Phone 3a Lite Goes on Sale in India: See Price, Offers, Availability
  9. Realme Narzo Phones Confirmed to Launch in India Soon via Amazon
  10. Samsung Galaxy Watch Ultra 2 Launch Timeline Leaked; Could Debut Alongside Samsung Galaxy Watch 9
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.