Tata Sky Launches 4K Set-Top Box; Targets ICC Cricket World Cup

The company announced that the new Tata Sky set-top box (STB) will be available for existing and new subscribers. New subscribers can now book the Tata Sky 4K set top box at Rs. 6,400 while existing subscribers can book it at Rs. 5,900.

"Subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky MultiTV connection option," the company said in a statement.

(Also see: Move Over HD Set-Top Boxes, 4K is Incoming)

The company added that the new Tata Sky 4K will offer Dolby Digital Plus 7.1 surround sound and will deliver 4K content at 3840x2160 pixels.

"Apart from relaying 4K content, the box will also showcase Standard Definition (SD) and High Definition (HD) channels. The 4k set-top boxes can be pre-booked through the Tata Sky 24x7 helpline, Tata Sky website and dealers," it added.

Tata Sky stressed that the new 4K set-top box offering "ultra-HD (UHD) 4K picture clarity" will be targeted at the subscribers of the forthcoming cricket World Cup starting next month, giving us an idea of the release timeline.

"The launch of the Tata Sky 4K set top box has been timed just before the cricket matches. This will ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4k STBs to witness the cricketing extravaganza for the first time in 4K picture quality," it notes in the statement.

The company last year revealed its launch plans for a 4K set-top box. Tata Sky, at a press gathering in Mumbai last year, had shown a live 4K feed of the Fifa World Cup quarter final match on Sony Six HD.