Fitness Bands Drive Wearable Market in India: IDC

Advertisement
By Indo-Asian News Service | Updated: 8 June 2016 17:44 IST
Wearable market in India clocked just over 400,000 units sold in Q1 2016, driven largely by fitness bands with 87.7 percent market share whereas smart wearables such as smartwatches contributed to around 12.3 percent, says an International Data Corporation (IDC) report.

"The expected launch of affordable smartwatches in the second half of 2016 could see a rapid growth in the share of smart devices," said Swapnil Bhatnagar, Research Director, IDC India, in a statement.

Though the smart wearables remained low at 12.3 percent, a higher growth rate compared to basic devices is expected in near future.

Advertisement

The first two positions were grabbed by Samsung and Motorola while Apple stood third due to channel-related issues.

The online channel was the most preferred means for majority of the vendors. However, a shift towards retail is also being observed as customers are looking to physically feel and test out the product.

Advertisement

Fitbit and Apple are the only two brands that are widely present in physical stores; the other brands have either limited or no offline presence, the report by the US market research and analysis firm, noted.

The penetration of wearables is still low, and vendors are investing in the continuous development of products to provide better value to users.

Advertisement

"The increase in volume is giving more scope to the vendors to come up with better features such as display and NFC.

Both Intex's recently launched Fitrist and Xiaomi's soon-to-be-launched Mi Band 2 come with a display at affordable prices," added Bhatnagar.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Amazon Great Indian Festival 2026: Best ANC Headphones Under Rs 10,000
  1. Amazon Great Indian Festival 2026: Best Air Conditioner Deals
  2. Amazon Great Indian Festival 2026: Best Tablet Deals
  3. Amazon Great Indian Festival 2026: Best Soundbar Deals With Dolby Atmos
  4. Amazon Great Indian Festival 2026: Best 5-Star Washing Machine Deals
  5. Amazon Great Indian Festival 2026: Best Premium Refrigerator Deals
  6. Amazon Great Indian Festival 2026: Best Home Appliance Deals Like Washing Machines, Refrigerators and More
  7. Amazon Great Indian Festival 2026: Best Air Purifier Deals From Mijia by Xiaomi, Philips and More
  8. Amazon Great Indian Festival 2026: Best ANC Headphones Under Rs 10,000
  9. Amazon Great Indian Festival 2026: Best Top-Loading Washing Machine Deals
  10. Amazon Great Indian Festival 2026: Best OLED TV Deals
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.