Fitness Bands Drive Wearable Market in India: IDC

Advertisement
By Indo-Asian News Service | Updated: 8 June 2016 17:44 IST
Wearable market in India clocked just over 400,000 units sold in Q1 2016, driven largely by fitness bands with 87.7 percent market share whereas smart wearables such as smartwatches contributed to around 12.3 percent, says an International Data Corporation (IDC) report.

"The expected launch of affordable smartwatches in the second half of 2016 could see a rapid growth in the share of smart devices," said Swapnil Bhatnagar, Research Director, IDC India, in a statement.

Though the smart wearables remained low at 12.3 percent, a higher growth rate compared to basic devices is expected in near future.

The first two positions were grabbed by Samsung and Motorola while Apple stood third due to channel-related issues.

Advertisement

The online channel was the most preferred means for majority of the vendors. However, a shift towards retail is also being observed as customers are looking to physically feel and test out the product.

Advertisement

Fitbit and Apple are the only two brands that are widely present in physical stores; the other brands have either limited or no offline presence, the report by the US market research and analysis firm, noted.

The penetration of wearables is still low, and vendors are investing in the continuous development of products to provide better value to users.

Advertisement

"The increase in volume is giving more scope to the vendors to come up with better features such as display and NFC.

Both Intex's recently launched Fitrist and Xiaomi's soon-to-be-launched Mi Band 2 come with a display at affordable prices," added Bhatnagar.

 

Catch the latest from the Consumer Electronics Show on Gadgets 360, at our CES 2026 hub.

Advertisement

Related Stories

Popular Mobile Brands
  1. Oppo Reno 15 Pro Max, Reno 15 Pro Launched Globally Alongside Reno 15
  2. Here's How Much the Realme 16 Pro Series Could Cost in India
  3. Beauty (2025) OTT Release Date: When and Where to Watch it Online?
  4. Redmi Turbo 5, Turbo 5 Pro Might Be Equipped With These MediaTek Chips
  5. Call of Duty: Black Ops 7 Campaign Review: A New Low for the Franchise
  6. Rocket Crashes in 2025: Major Space Missions That Ended in Failure
  7. An AI Pen? Jony Ive and OpenAI's Secret Hardware Project Details Leak
  1. NASA’s Chandra Spots Champagne Cluster Formed by a Massive Galaxy Collision
  2. NASA’s Curiosity Rover Sends Stunning Sunrise-and-Sunset Holiday Postcard from Mars
  3. Oppo Find X9s Key Specifications Leaked Again; Might Also Launch in India
  4. Redmi Turbo 5, Redmi Turbo 5 Pro to Be Equipped With Upcoming MediaTek Dimensity Chips, Tipster Claims
  5. Vivo V70 Presence on IMDA Certification Database Points to Imminent Release
  6. MediaTek Dimensity 7100 Chipset Launched For Mid-Ranged Phones, Brings Efficiency Gains
  7. JWST Reveals Powerful Winds and Dense Atmosphere on Scorching Exoplanet TOI-561b
  8. New Year 2026 Scam Alert: This WhatsApp Greeting Could Wipe Your Bank Account
  9. Apple Fitness+ Teaser Hints at New Features Coming in January 2026
  10. An AI Pen? Jony Ive and OpenAI’s Secret Hardware Project Details Leak
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.