Apple Reportedly in Talks to Acquire Perplexity AI to Strengthen Its Artificial Intelligence Efforts

Apple has reportedly only held internal discussions about the potential purchase of Perplexity.

Advertisement
Written by Akash Dutta, Edited by Siddharth Suvarna | Updated: 23 June 2025 15:49 IST
Highlights
  • Apple has reportedly not made any bids to Perplexity
  • Meta reportedly tried to acquire Perplexity earlier this year
  • Perplexity is currently valued at $14 billion
Apple Reportedly in Talks to Acquire Perplexity AI to Strengthen Its Artificial Intelligence Efforts

Apple has reportedly only made three acquisitions that cost a billion dollars or more till date

Photo Credit: Pexels/Mateusz Taciak

Apple is reportedly considering making a bid to purchase the artificial intelligence (AI) startup Perplexity. As per the report, the Cupertino-based tech giant has internally discussed the possibility of the move to bolster its in-house development of AI models and features. The potential move comes at a time when the company's development of major features, such as the AI-powered Siri, has suffered several delays and still has no release date in sight. However, if the company does make a move to acquire Perplexity, it will be its costliest acquisition in history.

Apple Reportedly Discussed Acquisition of Perplexity

According to a Bloomberg report, the iPhone maker has internally held discussions about making a bid to purchase Perplexity. Citing unnamed sources with knowledge of the matter, the publication claimed that the possibility of the move was being considered by Adrian Perica, Vice President of Corporate Development at Apple, and the head of mergers and acquisitions.

The internal conversations are said to be at an early stage, and there is no guarantee that these will result in a formal bid. So far, the company has reportedly not reached out to the Perplexity management to inquire about an acquisition.

Bloomberg claimed that if this deal takes place, it could help Apple develop an in-house AI-powered search engine and push forward its trailing AI development. Additionally, developing the search engine will also help the tech giant prepare in case the antitrust case results in an unfavourable verdict and it loses out on the $20 billion (roughly Rs. 1.7 lakh crore) deal.

Advertisement

However, acquiring Perplexity will be a costly and unusual move for Apple. In its entire history, the tech has only ever made three deals that cost a billion dollar or more, a separate Bloomberg report claimed. Among them, the most expensive acquisition deal is said to be Beats. It was purchased for $3 billion (roughly Rs. 26,000 crore) in 2014. In contrast, after its latest funding round, Perplexity is valued at $14 billion (roughly Rs. 1.21 lakh crore).

While the acquisition of Perplexity is reportedly just an idea Apple is toying with, it stands to reason that such a deal will bolster not only the company's existing AI suite, but can also transform its future devices.

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Oppo Reno 14FS 5G Design and Specifications Leaked: Check Expected Price
  1. Oppo Reno 14FS 5G Price, Design and Specifications Leaked Ahead of Anticipated Debut
  2. Samsung Galaxy A07 Listed on Google Play Console With Design, Key Specifications: Report
  3. Microsoft SharePoint Hack: Probe on Whether Chinese Hackers Found Flaw via Alert
  4. Samsung Reportedly in Talks With OpenAI, Perplexity to Offer Gemini AI Alternatives on Galaxy S26 Series
  5. Redmi 15 Design Renders, Specifications Leaked; Tipped to Arrive in Three Colourways
  6. Google Pixel 10 Pro, Pixel 10 Pro XL Spotted in Moonstone Colourway Alongside Pixel Buds 2a and Pixel Watch 4
  7. Meta Names ChatGPT Co-Creator Shengjia Zhao as Chief Scientist of Superintelligence Lab
  8. Who-Fi: An AI-Powered Wi-Fi Technology That Can Identify and Track Individuals Without Cameras
  9. NASA’s X-59 Moves Closer to First Flight with Advanced Taxi Tests and Augmented Vision
  10. Unusual Plasma Waves Above Jupiter’s North Pole Can Possibly Be Explained
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.