Now pay for Nokia apps via your Airtel, Vodafone bill

Nokia has partnered with Indian telecom operators Vodafone and Airtel to provide carrier billing in Nokia store (formerly known as Ovi Store). Consumers can now download local as well as global paid content from the app store and pay for downloads as part of their monthly phone bills or have the amount deducted from pre-paid account balance.

Nokia already provides carrier billing in the country with Reliance Communications.

Nokia store currently offers applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

Along with the carrier billing, the Finnish handset maker has also announced the availability of in-app billing solutions, which allow consumers to purchase digital content directly from within the application's interface.

"The Nokia Store is focused on providing relevant and useful content to our consumers to help them get the most out of their mobile lifestyle. The response from consumers in India has already exceeded our expectations, with the number of monthly downloads at 60 million and growing. We believe our partnership with Vodafone and Airtel, the two largest GSM mobile operators in the country,will provide more and more Indian consumers easy access to paid content on the Nokia Store'" said Viral Oza, Director Marketing, Nokia India.