• Home
  • Apps
  • Apps News
  • Disney+ to Introduce Ad Supported Low Cost Subscriptions in US in 2022, Looks to Expand Globally in 2023

Disney+ to Introduce Ad-Supported Low-Cost Subscriptions in US in 2022, Looks to Expand Globally in 2023

Disney+ didn’t disclose the pricing of the new subscriptions.

Disney+ to Introduce Ad-Supported Low-Cost Subscriptions in US in 2022, Looks to Expand Globally in 2023

Disney plans to introduce these subscriptions internationally in 2023

Highlights
  • Disney wants more consumers to access its "amazing" content
  • Advertisers will be able to reach a wider audience, says Disney
  • Ad-supported services model has sustained television for decades

Disney Friday said it will offer a cheaper, ad-supported version of its Disney+ streaming service later this year as it seeks to reach its goal of profitability by 2024. The company also said that it plans to introduce these subscriptions internationally in 2023.

Disney joins a growing number of media companies, including AT&T's WarnerMedia, Comcast, Discovery and Paramount Global, in offering ad supported tiers of their streaming services to capture price-sensitive customers.

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers,” Kareem Daniel, chairman of Disney Media and Entertainment Distribution, said in a statement. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

Pricing was not disclosed.

Ad-supported services borrow from a model that has sustained television for decades, with commercials subsidizing the cost of programming.

"There's a load of people that will never pay for television," said Discovery CEO David Zaslav in a recent Discovery investor call, "But they can go to and view this content and that'll be advertiser supported."

Disney already offers ad-supported versions of its Hulu and ESPN+ streaming services.

© Thomson Reuters 2022


What should you know about MWC 2022? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Disney, Disney Plus, Warner Media
Cyberattack Knocks Thousands Offline in Europe Amid Ukraine-Russia Crisis: Report
Share on Facebook Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2023. All rights reserved.