Evernote Announces 100 Million Users Across Its Apps

Evernote Announces 100 Million Users Across Its Apps

The note-taking software company Evernote on Tuesday has announced that it has crossed the 100 million users mark across its various apps (Skitch, Penultimate, and others) in a little over six years since its launch.

The company says the Evernote app holds the majority of users (127 million), followed by the sketching and annotation app Skitch (16 million), handwriting app Penultimate (10 million), and finally, its other apps (13 million). Evidently, this works out to more than 100 million users, but the company has calculated a 65 million user overlap between its apps, totalling to 101 million unique users. Notably, Skitch and Penultimate were acquired by the company in 2011 and 2012.

"There are two ways to look at this. On the one hand, there are more than 100 million people whose lives have been touched, even a little bit, by something we made. On the other hand, there are still about 7 billion people who've never used any Evernote product," said CEO Phil Libin in blog post.

Headquartered in Redwood City, California, the company launched its Evernote service in 2008. Announcing the 100 million user base, the company also noted the regions its users are from. The majority 35 million users are in the Asia-Pacific region, 31 million are in Europe, the Middle East and Africa, 27 million are in the US and Canada, and 8 million are in Latin America.

"One of the most interesting things about this initial stage of Evernote's growth, is that our 100 million users overwhelmingly found our products by themselves, without much external encouragement. We've spent very little money on promoting our products, in fact our total spend on advertising to date comes out to less than 1 cent per user," added Libin.

The blog further noted that out of 100million users, 88 million of the users have downloaded the app directly, while 13 million have downloaded the app via referral by partners. The company also said it had raised over $240 million in venture and other capital to date.

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Further reading: Android, Apple, Apps, Evernote, Penultimate, Skitch
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