Ola Lite App Launched to Serve Tier II, Tier III Cities

Cab-hailing app Ola on Thursday said it has launched a 'Lite' version of its app that works on the lowest Internet connectivity and will target consumers in tier II and III cities of the country. It is available to download via Google Play.

Ola Lite is a lightweight app that consumes less than 1MB space and loads within 3 seconds without compromising on the booking experience, Ola said.

Other Internet companies that offer similar lighter apps include Facebook, Twitter, and LinkedIn.

"As the first in the industry to launch the Lite app, Ola fuels its focus on solving accessibility challenges in the emerging towns and cities of the country," it added.

The Bengaluru-based company, which is locked in an intense battle with US-based Uber for leadership in the Indian market, has already introduced features like offline booking.

"Our solutions such as Progressive Web App and Offline Booking tackling similar challenges have already set the tone for our sharper focus on emerging cities and towns," Ola Vice President Product Management Rajiv Thondanoor said.

Lite now presents a unique opportunity to cater to the transportation needs of millions of more Indians residing in these parts of the country, he added.