Practo Online Healthcare Platform Enters the Brazilian Market

Healthcare platform Practo Thursday announced the launch of its healthcare services in Brazil, where the company will start operating two of its products - Practo Search and Practo Ray, with Portuguese language support.

Launching first in Sao Paulo, Practo said it will list over 5,500 verified doctors, covering nearly 50 percent of all clinics in the city through its Practo's app and website.

To make sure the data is reliable, Practo said it had combed through every street in the city to collect and verify information of healthcare professionals, adding that the listing of verified doctors was at no expense to the healthcare clinics. The company also launched Practo Ray, its cloud based hospital management solution, which will be made available in Brazil at a subscription of BRL 750 (roughly Rs. 13,600) per month.

In the second half of 2016, Practo plans to expand to Rio de Janeiro and eventually to all large cities in Brazil. Additionally, it will also expand its consumer offering to other healthcare segments like wellness, fitness, preventive, and curative segments, the company said.

"We are thrilled to have the opportunity to serve millions of consumers in Brazil and simplify healthcare experience for doctors and consumers simultaneously," said Shashank ND, Founder and CEO, Practo in an emailed statement.

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Practo said that it currently operates in 15 countries and over 50 cities around the world, and receives 10 million searches a month across its website and apps. Providing an update on its global expansion, Practo said over a million people or approximately 20 percent of the Singapore's population have used its service, and that it currently has the largest doctor database in the Philippines.