Haier Group Corporation is a Chinese collective multinational consumer electronics and home appliances company headquartered in Qingdao, Shandong province, China. It designs, develops, manufactures and sells products including air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, and televisions.
The Smart TV market in India is fiercely competitive, with brands constantly striving to outdo each other by offering more features at lower prices. However, in a landscape crowded with nearly identical designs and specifications—often sharing the same display panels and features—it can be difficult to stand out. Fortunately, some brands do take a different approach.