Crypto.com Lands Official Sponsorship Deal for Upcoming 2022 FIFA World Cup

The crypto exchange will offer customers exclusive merchandise and chances to attend matches during the tournament.

By Shomik Sen Bhattacharjee | Updated: 23 March 2022 18:07 IST

Crypto.com Lands Official Sponsorship Deal for Upcoming 2022 FIFA World Cup

Photo Credit: Crypto.com

Crypto.com seeks to expands its brand through exposure at sporting events

Highlights

The FIFA World Cup is among the most-viewed sporting events the world
The exchange has signed a host of sports sponsorship deals in 2021
Crypto.com stands to gain massive exposure from the deal

Crypto.com has officially secured a sponsorship deal for the upcoming edition of the FIFA World Cup — one of the most viewed global sporting events, to be held later this year in Qatar. As per the announcement, the deal will give Crypto.com a major branding boost, with the crypto trading platform also securing branding rights within and outside the football game venues. The Singapore-based exchange will also be the exclusive crypto trading platform for FIFA events in Qatar.

While the total compensation for this sponsorship deal remains undisclosed, Crypto.com users will also be offered the opportunity to attend matches during the World Cup and win special merchandise, the exchange announced in a press release.

https://t.co/vCNztATSCO is proud to be the first crypto trading platform sponsor of the FIFA World Cup Qatar 2022 ????

See you in Qatar! @fifaworldcup #worldcup https://t.co/vYZjDA1BMZ pic.twitter.com/ppFfkEG6q2
— Crypto.com (@cryptocom) March 23, 2022

Speaking on the development, Kay Madati, FIFA's Chief Commercial Officer said, "Crypto.com has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA's global platform of football. We are delighted to have a global brand like Crypto.com join us as a sponsor of the exciting and groundbreaking FIFA World Cup in Qatar, ultimately helping to grow our beautiful game on a global scale."

Crypto.com has been largely affiliated with several sports events and deals spanning several markets. Back in July 2021, Crypto.com inked a $175 million (roughly Rs. 1,335 crore) 10-year sponsorship agreement with the Ultimate Fighting Championship (UFC). It also signed a $100 million (roughly Rs. 760 crore) sponsorship agreement with Formula 1, sponsoring its Sprint series in a five-year deal. Last November, Crypto.com also acquired the rights to rename the famed Los Angeles Staples Center to Crypto.com Arena.

Russia Could Consider Using Its CBDC as Reserve Currency

Kris Marszalek, Co-Founder and CEO of Crypto.com said, “We could not be more excited to sponsor the FIFA World Cup, one of the most prestigious tournaments in the world, and to drive further awareness of Crypto.com globally. Through our partnership with FIFA, we will continue to use our platform in innovative ways so that Crypto.com can power the future of world-class sports and fan experiences around the world.”

BAYC Creator Yuga Labs Raises $450 Million to Fund Metaverse Project

Asus India's Arnold Su joins this week's Orbital, the Gadgets 360 podcast, to talk about how the PC maker is planning to grow its presence in the country. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.