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Steak ‘n Shake Expands to El Salvador as Bitcoin Strategy Gains Momentum

Steak ‘n Shake Expands to El Salvador as Bitcoin Strategy Gains Momentum

Steak ‘n Shake faced criticism from Bitcoin supporters after briefly considering Ether payments.

Written by Rahul Dhingra, Edited by David Delima | Updated: 17 November 2025 14:45 IST

Steak ‘n Shake Expands to El Salvador as Bitcoin Strategy Gains Momentum

Photo Credit: Unsplash/Iwona Castiello d'Antonio

El Salvador continues refining its approach to nationwide Bitcoin usage

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Highlights

Ether poll reversal shows the brand’s allegiance to Bitcoin users
Company sees payment innovation as a driver of customer engagement
El Salvador’s updated Bitcoin policy reshapes retailer obligations

American burger chain Steak ‘n Shake, which introduced Bitcoin payments across its US outlets in May this year, has announced plans to expand into El Salvador. After announcing improved domestic performance associated with its rollout of cryptocurrency payments, the company announced on X that it was ‘honoured to be in Bitcoin Country,' indicating its intention to enter the Central American country. The brand recorded an almost 11 percent rise in same-store sales in the second quarter and about a 15 percent increase in the third quarter, reinforcing confidence that digital asset payments can support retail growth.

Rising US Sales Strengthen Steak ‘N Shake's Push Toward Crypto Adoption

El Salvador is a natural target for such an expansion. In 2021, the nation made Bitcoin legal tender and has since established itself as a global symbol of cryptocurrency adoption. Steak ‘n Shake's entry fits into this broader landscape, where both government policy and public identity are correlated with the Bitcoin narrative. Operating in a market already accustomed to digital assets provides an instant advantage for a fast-food chain looking to innovate in the payments space.

El Salvador is a great country 🇸🇻

We were honored to be in Bitcoin Country serving Beef Tallow Fries and handing out Grass-Fed and Wagyu Beef Tallow Cooking Oil.

The beginning of a beautiful friendship https://t.co/VIyzL9OT3M
— Steak 'n Shake (@SteaknShake) November 15, 2025

The company told Cointelegraph that its long-term ambition is to make Bitcoin usable across all global locations. Therefore, its move into El Salvador is more than a regional expansion.

In October, the company's crypto-focused messaging took an unexpected turn when it posted a poll on X asking whether it should accept Ether as a payment option. Of the 48,000 users who responded, 53 percent voted in favour, leading to considerable backlash from Bitcoin supporters.

Bitcoin Hovers Near $95,000 Following Crypto Market Wipeout

One user, Bitcoin maximalist Ron Sovereignty Swanson, argued that adopting Ether would alienate its core customers. Despite its initial commitment to follow the results, Steak 'n Shake changed its mind that same day and suspended the poll, declaring that it still supported Bitcoin users.

Poll suspended. Our allegiance is with Bitcoiners. You have spoken. Who even allowed this? I'm back at my desk.

- Steaktoshi https://t.co/4RkASUVa8L
— Steak 'n Shake (@SteaknShake) October 12, 2025

El Salvador's journey to becoming “Bitcoin Country” has included significant adjustments. As part of talks with the International Monetary Fund, the government recently changed its position and made accepting Bitcoin optional for private merchants. This shift provided clarity and eased pressure on small businesses that had struggled with compulsory acceptance. It also proved the government's attempt to strike a balance between economic feasibility and Bitcoin enthusiasm.

Steak ‘n Shake's entry now becomes part of the ongoing story. The company has a promising foundation for growth because of the combination of strong domestic results and a crypto-friendly environment.

Cryptocurrency is an unregulated digital currency, not a legal tender and subject to market risks. The information provided in the article is not intended to be and does not constitute financial advice, trading advice or any other advice or recommendation of any sort offered or endorsed by NDTV. NDTV shall not be responsible for any loss arising from any investment based on any perceived recommendation, forecast or any other information contained in the article.

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Further reading: El Salvador bitcoin, crypto adoption, crypto news, Bitcoin

Rahul Dhingra

Email Rahul Dhingra

Rahul Dhingra is a crypto writer at Gadgets 360, where he covers the exciting world of Cryptocurrency, Blockchain, Defi and Web3. Before joining Gadgets 360, he worked as a content specialist for a European-based Crypto Exchange. Rahul loves storytelling, not just through the written word but also through the visual medium. Beyond his professional life, Rahul is a sports fanatic. Whether it’s cricket or football, his passion for the game is contagious. More