Amazon wins EU ebook pricing battle with Apple

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By Reuters | Updated: 13 December 2012 17:14 IST
European Union regulators ended an antitrust probe into e-book prices on Thursday, accepting an offer by Apple and four publishers to ease pricing restrictions on Amazon and other retailers.

The decision hands online retailer Amazon a victory in its attempt to sell e-books cheaper than rivals in the fast-growing market publishers hope will boost revenue and customer numbers. Reuters first reported in November that the Commission was accepting the settlement offer.

The European Commission said in a statement on Thursday that the concessions from Apple and the publishers soothe concerns that their pricing deals curb competition.

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"The commitments proposed by Apple and the four publishers will restore normal competitive conditions in this new and fast-moving market, to the benefit of the buyers and readers of e-books," EU Competition Commissioner Joaquin Almunia said.

Apple and the publishers offered to let retailers set prices or discounts for a period of two years, and also to suspend "most-favoured nation" contracts for five years.

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Such clauses bar Simon & Schuster , News Corp. unit HarperCollins, Lagardere SCA's Hachette Livre and Verlagsgruppe Georg von Holtzbrinck, the owner of German company Macmillan, from making deals with rival retailers to sell e-books more cheaply than Apple.

© Thomson Reuters 2012

 

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Further reading: Amazon, Apple, Internet, ebooks
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