Yahoo acquires cross-platform gaming company PlayerScale

Advertisement
By Agence France-Presse | Updated: 24 May 2013 11:04 IST
Yahoo pressed on with its shopping spree on Thursday with the acquisition of a startup that powers games played on smartphones, tablets, consoles or personal computers.

Word that Yahoo has bought Northern California-based PlayerScale came three days after the aging Internet pioneer announced a $1.1 billion deal to buy hip blogging service Tumblr as part of a move to woo a younger online audience.

Advertisement

"Today we acquired PlayerScale," Yahoo said in a statement emailed to AFP.

Advertisement

"We intend to continue to support and grow PlayerScale's technology, and we look forward to building great new experiences on Yahoo! using the PlayerScale platform."

Advertisement

Financial terms of the deal were not disclosed.

"Our goal has always been to help developers build the best possible games," PlayerScale chief executive Jesper Jensen said in a blog post.

"With Yahoo's backing, we can crank out awesome products and improvements to our platform faster than ever before."

Advertisement

The PlayerScale platform works behind the scenes to handle payments, multi-person play, online chat and other features woven into games played on a broad range of devices.

"We have spent the past four years growing a three-person startup into a product that powers games played by over 150 million people worldwide and we are adding over 400,000 new users every day," Jensen said.

Since former Google executive Marissa Mayer became chief at Yahoo! in July of last year, the company has racked up a series of acquisitions including startups Alike, Stamped, Snip.it and a Summly application built by a British teen.

Yahoo! is reported to be eyeing online video website Hulu after its bid to buy a majority stake in France-based Dailymotion was derailed in May.

Mayer's plan for reviving the fortunes of the faded Internet pioneer includes making priorities of mobile devices, video, personalized digital content, and elevating the company's popularity outside the United States.

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Further reading: Gaming, Internet, PlayerScale, Yahoo
Advertisement

Related Stories

Popular Mobile Brands
  1. Tecno Pova 8 to Launch in India With 8,000mAh Battery on This Day
  1. James Webb Space Telescope Detects Most Distant Dormant Black Hole Ever Found
  2. Sahara Meteorite May Be Fragment of a Lost Moon-Sized World, Study Suggests
  3. OpenAI Introduces Smarter ChatGPT Memory, Adds Dreaming Architecture
  4. Tecno Pova 8 India Launch Date Announced; Battery Size, Design, Colour Options Teased
  5. Samsung Reportedly Starts Internal Testing of Android 17-Based One UI 9 for Galaxy S25 Series
  6. Bybit Lists Western Union’s USDPT Stablecoin for Trading and Transfers
  7. Xiaomi Pad 8 Price Hiked in India: Here’s How Much It Costs Now
  8. Instagram Reels Influencing Nearly Half of Purchase Decisions in India, Meta Study Claims
  9. OnePlus Turbo 6X, OnePlus Turbo 6X Pro Colour Options, Price Range, Key Specifications Teased
  10. Sattendru Maarudhu Vaanilai Now Streaming Online: Where to Watch Jai’s Romantic Thriller Movie
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.