Windows 8, Windows RT sales disappointing, price cuts possible: Insiders

Advertisement
By Surbhi Chawla | Updated: 2 April 2013 15:05 IST
Microsoft had launched its Windows 8 and Windows RT with a big bang in October 2012. However, the consumer response to these two offerings seems to be very lukewarm.

At the CES 2013, Microsoft had announced that the company has managed to sell 60 million Windows 8 licenses. This figure includes upgrades from older version and sales to its manufacturing partners and even stated that in terms of sales, Microsoft Windows 8 was on similar track as its predecessor. Windows 7 has been touted as the fastest-selling operating system as it sold more than 60 million licenses within the first 74 days.

However, the word on the street is that Windows 8 seemed to have lost its plot now. In a recent investor conference, Asus's CEO had divulged that "overall acceptance" of Windows 8 in the fourth quarter was not been up to the mark. Furthermore, Asus shared that it has shipped 3 million tablets during the fourth quarter of 2012, but only 5 percent of these tablets were Windows devices, with the rest were Android.

Advertisement

There are also news reports that Samsung has stopped selling its Windows RT Ativ Tab in Germany and it is expected that some additional European countries are likely to follow suit. It is noteworthy, that Samsung had refrained from launching this tablet in US too had cited lack of consumer interest as one of the main reasons to not offer this product.

Apparently Microsoft too is aware about the overall scenario and is looking to make some amends. As per news report in The Wall Street Journal Microsoft has trimmed down the cost of its Windows 8 and Office 2013 to boost sales. The website adds that these discounts are being offered since February and under it, a combo of Windows 8 and Office is being sold for just $30, while the regular price was $120. This discount is only for devices that are 10.8-inches or smaller.

Advertisement

The devices larger that 10.8-inches too are entitled to discount on Windows 8, but there are no clear reports on what is the exactly how much is the discount.

When quizzed by WSJ, A Microsoft spokesman did not acknowledge or deny the discount and merely added that "Microsoft will continue to work with partners to ensure that Windows is available across a diverse range of devices."

 

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.

Advertisement

Related Stories

Popular Mobile Brands
  1. Xiaomi UltraThin Magnetic Power Bank Set to Launch in India on This Date
  2. Poco X8 5G Appears on Geekbench Website
  3. Here's Your First Look at Oppo's ColorOS 17 New Design and Animations
  4. Philips 5G Smartphone Set to Launch in India on This Date
  5. Redmi Note 17 Pro Max 5G India Launch Teased
  1. Xiaomi 18 Fold With Xring O3 Chip Allegedly Surfaces on Geekbench Ahead of Launch
  2. Samsung Galaxy S27 Series May Get Scam Detection Alongside Galaxy S25 Series, and Older Flagships
  3. MEXC Introduces Crypto Visa Card With USDT Cashback and Apple Pay Integration
  4. Poco X8, Poco X8 Power Key Specifications and Features Announced Ahead of India Launch
  5. Oppo Find X9s, Xiaomi Pad 8, Redmi Pad 2, Redmi 15A Prices Hiked in India by Up to Rs 5,000
  6. Redmi K100 Tipped to Get 10,000mAh Battery, Ultra-High Refresh Rate Display
  7. Sony Launches Live TV Service on PS5, Bringing Movies, TV Shows, Sports and More to PlayStation Console
  8. Oppo Teases Android 17-Based ColorOS 17 With Fresh Animations and UI Design
  9. Samsung Galaxy S27 Series Could See Major Camera Hardware Changes: Here's What You Need to Know
  10. Xiaomi UltraThin Magnetic Power Bank 5000 15W India Launch Date Revealed; Magnetic Power Bank 10000 45W to Tag Along
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2026. All rights reserved.