Windows 8, Windows RT sales disappointing, price cuts possible: Insiders

Advertisement
By Surbhi Chawla | Updated: 2 April 2013 15:05 IST
Microsoft had launched its Windows 8 and Windows RT with a big bang in October 2012. However, the consumer response to these two offerings seems to be very lukewarm.

At the CES 2013, Microsoft had announced that the company has managed to sell 60 million Windows 8 licenses. This figure includes upgrades from older version and sales to its manufacturing partners and even stated that in terms of sales, Microsoft Windows 8 was on similar track as its predecessor. Windows 7 has been touted as the fastest-selling operating system as it sold more than 60 million licenses within the first 74 days.

However, the word on the street is that Windows 8 seemed to have lost its plot now. In a recent investor conference, Asus's CEO had divulged that "overall acceptance" of Windows 8 in the fourth quarter was not been up to the mark. Furthermore, Asus shared that it has shipped 3 million tablets during the fourth quarter of 2012, but only 5 percent of these tablets were Windows devices, with the rest were Android.

There are also news reports that Samsung has stopped selling its Windows RT Ativ Tab in Germany and it is expected that some additional European countries are likely to follow suit. It is noteworthy, that Samsung had refrained from launching this tablet in US too had cited lack of consumer interest as one of the main reasons to not offer this product.

Advertisement

Apparently Microsoft too is aware about the overall scenario and is looking to make some amends. As per news report in The Wall Street Journal Microsoft has trimmed down the cost of its Windows 8 and Office 2013 to boost sales. The website adds that these discounts are being offered since February and under it, a combo of Windows 8 and Office is being sold for just $30, while the regular price was $120. This discount is only for devices that are 10.8-inches or smaller.

Advertisement

The devices larger that 10.8-inches too are entitled to discount on Windows 8, but there are no clear reports on what is the exactly how much is the discount.

When quizzed by WSJ, A Microsoft spokesman did not acknowledge or deny the discount and merely added that "Microsoft will continue to work with partners to ensure that Windows is available across a diverse range of devices."

 

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Advertisement

Related Stories

Popular Mobile Brands
  1. Realme 15T With 50-Megapixel Selfie Camera Debuts in India: See Price
  2. Realme Watch 5 Design, Key Features Leaked Ahead of Debut
  3. Redmi 15 5G, Note 14 Pro Prices Dropped During Diwali With Xiaomi Sale
  4. Amazon Great Indian Festival Sale: Deals on Smartphones, Laptops Teased
  5. IFA 2025 Begins This Week: All the Announcements We Expect
  6. Vivo Launches Y500 in China With a Massive 8,200mAh Battery
  7. Oppo Enco Buds 3 Pro Available for Purchase in India: See Price, Offers
  1. BCCI Says Crypto, Real Money Gaming Platforms Can’t Bid for Team India’s Title Sponsorship
  2. Scientists Discover Hidden Mantle Layer Beneath the Himalayas Challenging Century-Old Theory
  3. Astronomers Propose Rectangular Telescope to Hunt Earth-Like Planets
  4. Microsoft Testing Native Clipboard Sync Feature to Share Text Between Windows PCs, Android Devices
  5. Su From So OTT Release: When and Where to Watch This Kannada-Language Horror-Comedy Online
  6. Sennheiser Momentum 4 Wireless 80th Anniversary Edition Launched in India With Up to 60 Hour Battery Life
  7. Call of Duty Film Adaption Said to Be a 'Priority' at Paramount, Negotiations on to Acquire Rights
  8. Cannibal Solar Storm May Trigger Auroras as Powerful Geomagnetic Storm to Hit Earth Soon
  9. Apple's iPhone 8 Plus Listed as Vintage Product Ahead of iPhone 17 Launch, 11-Inch MacBook Air Now Obsolete
  10. Hidden Reason Behind Portugal’s Deadly Earthquakes Finally Explained
Gadgets 360 is available in
Download Our Apps
Available in Hindi
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.