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Indian Smartphone Market Grew 17.1 Percent in Q2 2016: IDC

Indian Smartphone Market Grew 17.1 Percent in Q2 2016: IDC

By Indo-Asian News Service | Updated: 19 August 2016 14:37 IST

Highlights

Registered 27.5 million units of smartphones shipments in Q2 2016
Apple's iPhone SE failed to make any significant impact in the premium segment
Samsung continued to lead the Indian smartphone market with 25.1 percent share

The Indian smartphone market registered a healthy 17.1 percent growth over the previous quarter this year and a marginal 3.7 percent growth over the second quarter of 2015, market research firm International Data Corporation(IDC) said on Friday.

According to the IDC's "Quarterly Mobile Phone Tracker", smartphone market revived after declining for two successive quarters by registering 27.5 million units of smartphones shipments in Q2 2016.

Both global and Indian vendor's shipments declined year-on-year, while China-based vendors' shipments grew at 75 percent.

Online share of smartphones dipped to 28 percent in from 35 percent in the previous quarter.

"Healthy growth in the offline channel, online-focused vendors expanding their footprint into retail channel followed by stringent norms to restrain excessive discounting on online platform are some of the reasons that could be attributed for online share decline this quarter", said Karthik J, Senior Market Analyst, Client Devices, IDC, India in a statement.

Apple's iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume.

Samsung continued to lead the Indian smartphone market with 25.1 percent share, registering 10.9 percent sequential growth over previous quarter and 15 percent growth from the same period last year.

Micromax retained second position with 19.9 percent growth over the previous quarter.

Lenovo Group (including Motorola) with 10.3 percent growth over the last quarter regained the third position in smartphone market.

Intex slipped to fourth position as its shipments dropped 9.8 percent sequentially and 30.1 percent over last year.

Reliance Jio maintained its position as the fifth largest smartphone vendor with 12.3 percent sequential growth in Q2 2016, the report said.

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